Cabot® Creamery Cooperative invites all cheese-lovers to “Get Up and Moooove!”
“Get Up and Mooove” is a social game that challenges you and your friends to small acts of movement — “micro-fitness” — that can be easily done at any time, in any place. Examples include short spurts of walking, pushups, and even grating Cabot cheese for 15 minutes. It’s that easy. By logging on to the Cabot Creamery Community “Get Up and Mooove” page http://getupandmove.me/cabot, Cabot GUAMMIES have an opportunity to declare fitness challenges on friends and family members as often as they like. What’s more, participants’ “micro-fitness” challenges and user statistics are tracked on the “Get Up and Mooove” individual page! Through user-feedback from Cabot GUAMMIES and others, the website is continuously adding features that foster friendly fitness challenges and healthy incentives.
“We’re thrilled to work with Cabot Creamery to build this very special community encouraging healthier choices for moms, kids and cooks. The farm family coop has a long history of taking care of both farmers and consumers and continually supports programs and activities that lead to healthier lifestyles. This makes Cabot the perfect partner for building a ‘contagious’ campaign spreading small random acts of fitness through social sites,” said Jen McCabe, Get Up and Move/Contagion Health’s co-founder and President.
According to the National Center for Health Statistics, only 33.5% of adults in the United States engage in regular leisure-time physical activity*. Most people offer any number of excuses for not exercising, the most common being “lack of time.” With “micro-fitness,” excuses for lack of time are eliminated and the fun can begin.
Regan Miller Jones, Cabot’s National Nutrition Communications Manager and Registered Dietitian, says, “The Get Up and Mooove challenge is a great way for people to interact with family and friends while promoting a healthy lifestyle. It only takes a few minutes a day to do ‘micro-fitness’ activities but the results can be amazing.”
Anyone interested in participating in “micro-fitness” challenges can visit Cabot’s Random Acts of Fitness page and they can also access additional Cabot health and fitness information at Cabot Health.
Source: Cabot Creamery Cooperative