The sunny skies on opening day of World Dairy Expo were reflective of renewed optimism in the industry.

“We’re seeing a lot of optimism out there, both on the company side and the producers already here on the floor,” said expo sales manager John Rozum. There are 770 companies from 26 countries represented at the expo this year, with 135 first time exhibitors. The show was very busy on opening day and John says they expect to have at least the normal 65,000 or so visitors this year or maybe more with good weather and a better economy.

President Obama even flew by today, literally. We saw Air Force One pass over as he arrived for a rally at the University of Wisconsin this evening. The presidential visit caused shut downs at the airport and roads nearby the expo site, which is just a few miles from the University, but sure did not seem to impact attendance during the day.

Listen to or download my interview with John here: John Rozum Interview

2010 World Dairy Expo Photo Album

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