Turkey Hill Dairy Challenges Fans to Design Its Cow

John DavisCompetition, Ice Cream

Who says dairy cows … even holsteins … have to be black and white? One Pennsylvania dairy is letting its fans decide what color … and even design and pattern … for one of their 13-foot-tall traveling cows.

It’s part of Lancaster County, Pa.-based Turkey Hill Dairy’s contest to color one of their giant cows used to promote the company’s ice cream at state fairs, grand opening events and parties all over the country… a tradition since 1967:

The Giant Cow Makeover Contest was created to bring new life to the company’s Giant Cows, which have traveled as far as Puerto Rico during their tenure as wheeled mascots.

“For a lot of folks, our Giant Cows are the first face of Turkey Hill Dairy they see, so they have to look their best,” said Quintin Frey, president of Turkey Hill Dairy. “What better way to select a design that best represents the Dairy than by asking our loyal fans.”

A blank cow coloring page will be posted at turkeyhill.com/giantcowmakeover to help guide the design process. Fifty entrants will be chosen at random to receive a free container of Turkey Hill Ice Cream. After the January 31, 2011 deadline, the Dairy will select five of the best submissions and post them on turkeyhill.com/giantcowmakeover where a public vote will determine the winner. Each of the five finalists will receive a one-month supply of Turkey Hill Ice Cream, an assortment of items from the Turkey Hill online store, and a free admission for themselves and three guests to the new Turkey Hill Experience visitors attraction opening this spring in Lancaster County.

The winner of the Giant Cow Makeover Contest will not only have their design painted on a Giant Cow, they’ll also receive a one-year supply of Turkey Hill Ice Cream, an ice cream party, a visit from the redesigned Giant Cow and a two-night stay in Lancaster County and visit to the spring 2011 grand opening of Turkey Hill’s new interactive exhibit, the Turkey Hill Experience.

The contest starts this Friday, October 1. Visit turkeyhill.com/giantcowmakeover for more information.