Wells’ Dairy Inc., the Le Mars, Iowa-based maker of Blue Bunny brand ice cream and frozen novelties, has changed its legal name to Wells Enterprises Inc., which the company believes better reflects the character of its business.
“The new name continues to reflect the family ownership of the company, but eliminates the element of ‘dairy,’ which we recognized added confusion due to its connotation of fluid milk processing or even a dairy cattle operation,” Wells explained, noting that it divested itself of the fluid and cultured part of the business back in late 2007 and early 2008.
“As an ice cream and frozen novelty only company, Wells Enterprises Inc. accurately identifies the future growth of the company as we continue to expand our flagship Blue Bunny brand nationwide,” the company added.
Source: Progressive Grocer