Canada and Mexico Start COOL Retaliation Process

Cindy ZimmermanBeef, COOL, Export, NPPC, Pork

The governments of Mexico and Canada Thursday officially requested retaliation rights against the United States over Country of Origin Labeling (COOL) for beef and pork products.

“Canada will request authorization from the WTO to impose over C$3 billion (US$2.4 billion) in retaliatory measures against the U.S., while Mexico will seek authorization for over US$653 million,” said the agricultural government representatives of the countries in a joint press release. They are asking the WTO for a special Dispute Settlement Body meeting to address retaliation to take place on June 17.

COOL Reform Coalition“Congress must pass corrective legislation before adjourning for its summer vacation in August,” said the COOL Reform Coalition. “Otherwise exports will be punished, farm prices depressed, businesses hurt and jobs lost.”

“At this point there’s really no time to fix it,” National Pork Producers Council past president Howard Hill said about COOL this week at World Pork Expo. “Retaliation will destroy jobs and negatively affect the U.S. economy and it could come as early as August of this year. We don’t need or want tariffs on pork exports going our number two and number three markets, Canada and Mexico.”