Real California Milk Unveils 2017 Rose Parade Float

Lizzy SchultzAg Group, Company Announcement, Dairy, dairy farming

259939logo The design for the The California Milk Advisory Board (CMAB) “Legacy of Generations” float for the 128th Rose Parade on Monday, January 2, 2017, has been released. The two-unit float was created by Fiesta Parade Floats and will stretch 65 feet in length. The float will feature multi-generational California dairy farm families alongside a life-size animated cow, giant pouring milk bottle, and different examples of milk products.

The float follows the overall parade theme, Echoes of Success, and reflects the relationships that contribute to success by paying homage to the success that comes from the knowledge passed from generation to generation and the essential partnership between the farmers, the land, the animals and their communities.

“We are honored to have this year’s Rose Parade float represent the more than 200-year legacy of California dairy and generations of farm families who have committed endless hours to working with the land and animals in their care to produce a real, wholesome and nutritious food,” said John Talbot, CEO of Real California Milk and the California Milk Advisory Board. “The float design reflects the farm tradition passed from generation to generation in the hope that successfully working together can echo throughout the community with healthy, happy people.”