USA Today, which reaches about 750,000 readers in print, and more digitally, is releasing a story for Earth Day that alleges livestock agriculture is damaging the planet, using too many resources and is rife with animal abuse. According to the U.S. Farmers and Ranchers Alliance (USFRA), the article will talk about how animals are “raised purely for profit, without regard to proper stewardship or health.”

In response to the article, USFRA has prepared a toolkit for farmers and ranchers and other agribusiness folks to access links to content, blog posts, infographics and videos which can be viewed and shared on websites and social channels that helps to educate the public on how the modern science of food production is better for the environment.

USFRA encourages their affiliates and industry partners to participate and direct users to the newly created landing page to learn more about sustainability, animal welfare and what farmers and ranchers are doing to preserve the habitat, soil, air and water.