- The Dairy Farmers of Wisconsin marketing team took home a Gold award for their Wisconsin Cheese brand activation at the 2019 Association of National Advertiser’s REGGIE Awards competition. Wisconsin Cheese was recognized for superior brand marketing along with some of the biggest brands in the world including Oreo, Coca-Cola, Cheetos, and Taco Bell. Their winning campaign was The World’s Longest Cheeseboard experience at South by Southwest in March 2018. The team later made history by officially setting a new GUINNESS WORLD RECORDS® title in August 2018.
- The U.S. Department of Agriculture is furthering its overall African Swine Fever preparedness efforts with the implementation of a surveillance plan. As part of this plan, the Animal and Plant Health Inspection Service will work with the swine industry, the states, and veterinary diagnostic laboratories to test for ASF.
- A new U.S. Department of Agriculture blueprint, published in Frontiers and Genetics, will serve as a guide for research and funding in animal genomics for 2018-2027 that will facilitate genomic solutions to enable producers to meet increasing future demands for animal products by a growing world population.
- Pre-registration for the 2019 Cattle Industry Summer Business Meeting July 29 – August 1 in Denver, CO, is now open. Register by Friday, July 12, or on-site beginning Monday, July 29. The Cattle Industry Summer Business Meeting media room is among the best in agriculture, with comfortable work space and ready high-speed internet access. NCBA staff will be available to help you line up interviews and answer questions about current events and industry topics. Full registration cost is provided for working editorial media covering the conference. The only charge is for spouses, guests or any special events. This complimentary registration is reserved for working media on assignment. Find the full conference schedule here.
