My American Farm has just launched a new game aligned to national learning standards for 3rd-5th grade students called “Grocery Grab.” The free game focuses on nutrition and cooking with beef, as well as beef quality. Learners also will delve into the sometimes-mysterious world of fresh beef cuts. In this section of the game, matching beef cuts to end products … Read More
Cast Your Vote for Rev It Up Checkoff Challenge
The Beef Checkoff hosted the “Rev it Up My ROI Checkoff Challenge” to give producers an opportunity to share stories about checkoff success. The Rev it Up finalists have submitted their videos, each one sharing one thing about how the checkoff has brought the most value to their operations. Now it’s time to cast your vote on the My Beef … Read More
Farm Bureau Asks Congress to Repeal COOL
The American Farm Bureau Federation announced support for efforts in Congress to repeal Country of Origin Labeling (COOL), which forces food distributors to label beef, chicken and pork products as to their country of origin. The request comes on the heels of a World Trade Organization ruling that grants Canada and Mexico the right to retaliate against the United States … Read More
Alltech Tackles Antimicrobials in Livestock
Dr. Karl Dawson, Chief Scientific Officer and VP at Alltech, talked antibiotics at the recent REBELation in the beef breakout session. Companies like McDonald’s and Costco have said no to antibiotics. Is it time for the industry to be a REBEL and say no too? “The term antibiotic is somewhat controversial. I prefer to talk about antimicrobials. The use of … Read More
NCBA: EPA Writes off Rural America
The Environmental Protection Agency finalized its “Waters of the United States” (WOTUS) proposed rule, which unilaterally strips private property rights and adds hundreds of thousands of stream miles and acres of land to federal jurisdiction. In the Clean Water Act, they added language to the law that leaves regulation up to the subjectivity of individual regulators across the country. By … Read More
To Be A REBEL…Think Future
What does it mean to be a REBEL? Aidan Connolly, Alltech’s Chief Innovation Officer said to him a rebel stood for R – Revolutionize, E – Evaluate, B – Business, E – Environment and L – Legacy. All key elements of Alltech REBELation were focused on the future. Aidan said we all need to future-proof our businesses. “The marketplace is … Read More
House Ag Votes to Repeal COOL
By a vote of 38 to 6, the House Agriculture Committee today approved legislation to effectively repeal country of origin labeling requirements for beef, pork, and chicken. A combination of 68 Democrats and Republicans joined Chairman Michael Conaway (R-TX) in introducing the bipartisan bill that will leave intact the requirements for all other covered commodities. “This bill is a targeted … Read More
Proving Sustainability in Beef
Discussion on the future of beef brought producers and industry leaders from around the world to Lexington, KY for Alltech’s REBELation this week. One of those speakers was Bob Langert, Editor at Large, Green Biz Group and retired McDonald’s VP of Sustainability. So naturally, he shared his thoughts on sustainability and how the industry needs to transform to survive. “I … Read More
Pro-COOL Forces Fight Back
Members of the National Farmers Union (NFU) have headed to Capitol Hill this week to urge their Congressional representatives to keep COOL and allow the World Trade Organization (WTO) process to conclude without interference. Sixty Farmers Union members from 27 states are working to meet with a targeted group of legislators in response to the final WTO ruling against Country … Read More
House Ag Ready to Repeal COOL
House Agriculture Committee Chairman Michael Conaway (R-TX) held a press conference today to announce legislation to repeal the Country of Origin Labeling (COOL) requirements for beef, pork and chicken. Conaway was joined by a bi-partisan group of representatives from a variety of states including Rep. Jim Costa (D-CA), Rep. David Rouzer (R-NC), Rep. Vicky Hartzler (R-MO), Rep. Kurt Schrader (D-OR), … Read More