Award applications for the 10th annual Beef Checkoff-funded National Beef Quality Assurance (BQA) Award now are being accepted. The 2016 National BQA Awards recognize five winners in the areas of beef, dairy, marketing and education: – The BQA Cow Calf, BQA Feedyard and BQA Dairy awards recognize producers that best demonstrate animal care and handling principles as part of the … Read More
Beef Runs Boston Strong at Marathon
Beef was proudly on display at this year’s Boston Marathon. The national beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI) and in partnership with the South Dakota Beef Industry Council, sponsored 21 members of Team Beef who ran along the rolling streets into downtown Boston on April 20th to celebrate Patriots Day alongside nearly 30,000 other marathon runners. Wade … Read More
Cattle Farmers are "Raising the Steaks"
On Monday, April 13, the beef checkoff hosted 20 students from Bridgewater State University for a “Raising the Steaks” immersion event at Gibbet Hill Cattle Company in Groton, Mass. The group comprised nutrition and fitness professional students working to become Registered Dieticians, athletic trainers, physical therapists, health educators and related professions. Their professor, Dr. Kathleen Laquale, had attended a past … Read More
BQA Free Certification Period Deadline Approaching
Through April 15, producers and those affiliated with the cattle industry can take advantage of free Beef Quality Assurance (BQA) online certification at www.BIVI-BQA.com. This opportunity is possible through a partnership between Boehringer Ingelheim Vetmedica, Inc.(BIVI) and the check-off funded BQA program. BQA helps increase consumer confidence in the beef industry by demonstrating that the industry strives to produce a … Read More
Are You Up for the 30 Day Protein Challenge?
The Beef Checkoff wants to know if you are up for a challenge. They have just introduced a 30 Day Protein Challenge to encourage Americans to consume protein in balanced amounts. They said we consume two-thirds of our total daily protein intake at dinner. For some time now, research has shown that consuming protein in balanced amounts at each meal … Read More
Philly Art Institute Gets to "Meat Your Beef"
Chef instructors and students from the Philadelphia Art Institute got the chance to get a little closer to the animals they’ll one day be cooking. A beef checkoff “Meat Your Beef” channel influencer immersion event, sponsored by the Northeast Beef Promotion Initiative (NEBPI), gave the group a chance to tour a modern-day beef processing plant and nearby beef feedlot in … Read More
Beef Checkoff Educates on Foreign Marketing Efforts
A member of the 2015 National Beef Ambassador team got a chance to learn more about the Beef Checkoff’s foreign marketing efforts. Rachel Purdy, a sophomore at the University of Wyoming, recently had the opportunity to visit with checkoff contractor staff about foreign marketing efforts for U.S. beef. “International markets are very dynamic – they’re always changing,” she said. “And … Read More
Beef Checkoff Educates Retailers at Meat Conference
The Beef Checkoff is getting more education out to a pretty important audience: the retailers who sell the beef. During the recent 2015 Annual Meat Conference in Nashville, Tennessee, two checkoff-developed educational sessions drew more than 1,000 meat retailers. At “The Changing Face of Supermarket Foodservice and the Keys to Long-Term Success,” the checkoff presented information about the growing opportunity … Read More
SD, NY Beef Councils Fuel NYC Half Marathon
To run 13.1 miles, you have to have some pretty good fuel to get those muscles in good enough shape. The beef industry recently showed more than 30,000 athletes, their friends and families attending the 2015 United Airlines NYC Half Marathon Health & Fitness Expo in Manhattan that beef can be a good source for the muscle fuel. The New … Read More
Seven Beef Checkoff Stakeholders Sign MOU
Seven of the eight stakeholder organizations represented in the Beef Checkoff Enhancement Working Group signed a memorandum of understanding (MOU) Friday proposing several changes in the checkoff. The groups that signed off on the proposal are the American Farm Bureau Federation, the American National CattleWomen, Inc., the Livestock Marketing Association, the Meat Import Council of America, the National Cattlemen’s Beef … Read More