The Cattlemen’s Beef Board has slated about $42 million for programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in 2016. This budget is still pending approval by the USDA and the full Beef Board. “Tremendous efforts go into making decisions about responsible investment of producers’ and importers’ hard-earned dollars into checkoff programs that produce results for … Read More
'All About Beef' App Features Two New Games
The American Farm Bureau Foundation for Agriculture, contractor to the beef checkoff, released a new educational app, “All About Beef”. App versions of “The Steaks are High” and “Grocery Grab” are STEM-based games funded by the Beef Checkoff Program and geared toward students in grades 3-5. In addition to teaching nutrition and environmental facts, the apps also feature kid-friendly beef … Read More
Answering Questions About the Future of Beef
Beef producers have been pondering a lot of questions lately. What will happen to the demand for beef as expansion continues? How does rebuilding affect prices? Where is the future of beef headed? From farm to fork, the industry is concerned but hopeful that the current marketplace trends will continue. That’s apparently why two renowned Kansas State University (KSU) ag … Read More
Japanese Journalists Get Look at U.S. Beef Industry
A team of Japanese technical journalists visited offices of the U.S. Meat Export Federation (USMEF), the National Cattleman’s Beef Association (NCBA), research facilities at Colorado State University (CSU) and cattle-production operations in Colorado. Funding support for the team’s visit was provided by the Beef Checkoff Program and the USDA Market Access Program (MAP) and provided insight into the U.S. beef … Read More
Farm Bureau Develops 'Ag Mag' for Beef Production
A new agricultural magazine will give students inside and outside the classroom an education in beef production. The Ag Mag, a newspaper-style reader developed by the American Farm Bureau Foundation for Agriculture and funded in part by the Beef Checkoff, features information about beef production, nutrition and related careers, and encourages discussions about the industry in the classroom and at … Read More
Beef Checkoff Adopts New Committee Structure
The Cattle Industry Summer Conference took place last week in Denver with the goals to help set direction for industry programs. Included in discussion was the new 2016-2020 Beef Industry Long Range Plan. Subsequent to adoption of the new 2016-2020 Beef Industry Long Range Plan the national Beef Checkoff Program transitioned its committee structure to reflect the consumer demand drivers … Read More
Cattle Producers Set Direction for Industry
The Cattle Industry Summer Conference in Denver attracted more than 600 cattle producers from around the country with one of the goals to help set direction for industry programs. This news release says members of the National Cattlemen’s Beef Association, Cattlemen’s Beef Board, American National CattleWomen and National Cattlemen’s Foundation worked to create a framework for checkoff and policy efforts … Read More
‘Grocery Grab’ Game Explores Cooking With Beef
My American Farm has just launched a new game aligned to national learning standards for 3rd-5th grade students called “Grocery Grab.” The free game focuses on nutrition and cooking with beef, as well as beef quality. Learners also will delve into the sometimes-mysterious world of fresh beef cuts. In this section of the game, matching beef cuts to end products … Read More
Cast Your Vote for Rev It Up Checkoff Challenge
The Beef Checkoff hosted the “Rev it Up My ROI Checkoff Challenge” to give producers an opportunity to share stories about checkoff success. The Rev it Up finalists have submitted their videos, each one sharing one thing about how the checkoff has brought the most value to their operations. Now it’s time to cast your vote on the My Beef … Read More
Record Number of BQA Certifications
More than 2,100 producers across the country became Beef Quality Assurance (BQA)-certified thanks to the recent program supported by Boehringer Ingelheim Vetmedica, Inc. (BIVI). That is the highest number in the program’s four-year history, and means that nearly 22,000 producers have taken advantage of these free offers to sign up for the BQA certification program. Through its sponsorship of the … Read More