As part of their ongoing commitment to transparency and increased communication efforts, the National Pork Board has announced the debut of two new online resources, Pork Quick Facts and the Pork Checkoff Photo Library, to help build transparency and trust in the industry. The Checkoff’s Quick Facts provides a snapshot of the pork industry through statistics and infographics, while the … Read More
Dairy Checkoff, McDonalds Serve Lattes to NYC Commuters
In honor of National Coffee Day, New York dairy farmer Kendra Lamb teamed up with dairy checkoff partner McDonald’s in New York City to offer free lattes to New York City commuters and start several meaningful conversations about the milk used to make it. The campaign was part of McDonald’s “food journey” to build awareness of the company’s commitment to … Read More
Beef Checkoff Updates Educational Resources
The beef checkoff has launched an updated beef resources webpage dedicated to sharing nationally focused beef-education tools with teachers, volunteers, farmers and ranchers. The site features a new video highlighting the checkoff-funded 2016 On the Farm STEM event and its impact on district- and university-level STEM coordinators. “We are excited to debut this online educational resource featuring professional development events … Read More
Market to the Modern Global Foodie
Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country … Read More
Cargill Survey on U.S., Brazilian Consumers & Beef
Cargill surveys comparing consumer attitudes in the two largest beef-producing countries – the United States and Brazil – reveals several important trends in purchasing preference that are influenced by how beef is raised and fed. Cargill Animal Nutrition’s ‘Feed for Thought’ survey of more than 2,000 people in the U.S. and Brazil, found that the majority of U.S. consumers (54 … Read More
AAEA Hosting Lecture on Grocery Taxes
Norbert L. Wilson, professor at Auburn University and lead author of “Do Grocery Food Sales Taxes Cause Food Insecurity?” will be presenting his research as part of the 2016 Agricultural & Applied Economics Association (AAEA) Annual Meeting in Boston, July 31 – August 2. The presentation is Tuesday, August 2, at 1:00 PM at the Marriott Copley Square, in the … Read More
Missouri Beef Targets Health and Fitness Industries
The Missouri Beef Industry Council (MBIC) has shifted its focused in recent years towards reaching millennial consumers and placing an additional focus on consumers dedicated to an active and healthy lifestyle. There are many misconceptions held within the fitness community that beef does not fit in a healthy and active diet. Beef checkoff funded research has disproven these claims against … Read More
US Chicken Consumption Continues to Rise
New research presented at the 2016 Chicken Marketing Summit shows that US chicken consumption remains high, with 2016 levels surpassing those from the previous two years. The survey was commissioned by the National Chicken Council and conducted online by ORC International June 6 – 9, 2016, among 1,017 adults. Consumers were asked about chicken consumption in the two weeks leading … Read More
Beef Sizzled at National Capital Barbecue Battle
The National Beef Checkoff made a flavor-packed impact at the 24th Annual Giant National Capital Barbecue Battle last week in Washington, D.C., using the two-day event to bring D.C. residents into the conversation about steak, hamburgers, and other beef-based barbecue favorites. Attendees were invited to the beef checkoff booth on Pennsylvania Avenue to learn new recipes, participate in games and … Read More
USMEF Reports On China's New Dietary Guidelines
In this week’s audio report from the U.S. Meat Export Federation (USMEF), Joel Haggard, USMEF senior vice president for the Asia Pacific, discusses the new dietary guidelines recently issued by China’s Ministry of Health. The guidelines call for Chinese citizens to significantly reduce their meat consumption. Haggard says he does not expect the new guidelines to have much impact on … Read More