School children showed a favorable response to lower-calorie flavored milk products, according to research funded by the Dairy Research Institute®, which is primarily funded by the dairy checkoff program. The study demonstrated that elementary students who consumed reformulated flavored milk, which contained less than or equal to 150 calories (8-ounce serving), were as likely to drink most of their milk … Read More
Weisz Wins Scholarship
Congratulations to Laura Weisz, of Hillman, Minn., for being awarded the 2011 National Dairy Shrine (NDS)/Dairy Management Inc. (DMI), Milk Marketing $1,500 Scholarship. Weisz is one of eight undergraduate students that earned $1,000 scholarships made possible by DMI and NDS to encourage students to pursue careers in dairy product marketing. Weisz is an animal science major (dairy production emphasis) and … Read More
Dairy Checkoff Partnerships Spark Pizza, Cheese Sales Growth
Super Bowl Sunday is the biggest pizza delivery day of the year. Through a partnership between the dairy checkoff and leading pizza companies, dairy producers are capitalizing on this opportunity to grow cheese sales on Game Day, as Brian Baxter reports. Just a few years ago, pizza category sales were in decline, but Tom Gallagher of Dairy Management Inc., which … Read More
Fuel Up to Play 60 for the Super Bowl
Whether you like the Patriots or the Giants – or neither one – Super Bowl time is a great opportunity to highlight the powerful partnership that dairy farmers, through their checkoff program, have forged with the National Football League. The “Fuel Up to Play 60” program encourages young people to get 60 minutes of activity daily, and to make balanced … Read More
UDIA Announce 2012 Board Officers
Congratulations to the new farmer leaders elected as officers of the United Dairy Industry Association (UDIA). Chair – William Siebenborn, Trenton, Mo. 1st Vice Chair – Neil Hoff, Windthorst, Texas 2nd Vice Chair, Chair of ADA – Michael Ferguson, Senatobia, Miss. 2nd Vice Chair, Chair of NDC – Lester Hardesty, Greeley, Colo. 2nd Vice Chair, Member Relations – Paul Broering, … Read More
Stuffed Cheesy Bread a Hit
Have you tried Domino’s Pizza® Stuffed Cheesy Bread yet? The new menu item contains as much cheese as a medium pizza, and sales of it are exceeding the chain’s initial expectations. The success of Stuffed Cheesy Bread, which launched in late November, builds on a partnership between the dairy checkoff and the chain to help grow category sales. Many consumers … Read More
Dairy Checkoff 2011 Review
The dairy checkoff’s strategic partnerships and strategy of working with and through the industry continued to drive sales in 2011, as evidenced by targeted partnerships with industry leaders and the work of the checkoff-led Innovation Center for U.S. Dairy®. The dairy checkoff continued to leverage dairy producer investments in the checkoff with others to grow category sales. In fact, $800 … Read More
Nutrition News
As American’s gather around holiday tables this year, nutrition may not be top of mind. But, choosing low-fat dairy foods is always in season when it comes to bone health and sound nutrition. Listen to Brian Baxter interview National Dairy Council’s Greg Miller. DairyCheckoffNews_Nutrition
Internships Available
Attention students! Midwest Dairy Association is seeking applicants to several internships. These are an excellent opportunity for students interested in communications, public relations, marketing, food science or agribusiness. The intern must positively represent Midwest Dairy Association objectives as they gain practical experience in communication, public relations and marketing programs for dairy products. 2012 Summer Positions Available St. Paul, Minnesota: Position … Read More
Dairy Checkoff Drives Innovation
At the Joint Annual Meeting of dairy-farmer funded promotion groups in San Diego this week, one focus was on Innovation – and the progress of a 3-year old effort to bring the dairy industry together to solve common challenges. The Innovation Center for U.S. Dairy was established by dairy farmers in 2008, as a forum to bring the entire industry … Read More