Kraft Foods is reaching out to its customers through social networking, and using the popular website Facebook to feed hungry Americans. Kraft’s new cause-related Facebook application was launched in conjunction with social marketing company SocialVibe. For each friend users convince to add the application, Kraft donates six meals to hungry families through the Feeding America charity. So far, the program … Read More
Wis. Cheeses Show Their Personalities
You know that your favorite Wisconsin cheese tastes good, but have you ever thought about what kind of personality its flavor is comparable to? The folks at the Wisconsin Milk Marketing Board (WMMB) can help you out with their new campaign launching in November that illustrates the unique personalities of Wisconsin Cheeses. The first ad in the series introduces the … Read More
Whirl of Change Wins Popular Vote
The votes are in, and the “flavorite” candidate of the 2008 Baskin-Robbins presidential ice cream show down is Whirl of Change. The flavor was created to represent Senator Barack Obama. Whirl of Change received 51% of the votes; while the McCain flavor, Straight Talk Crunch, garnered 49%. For Obama, the dessert scientists at the Baskin-Robbins ice-cream skunk works created a … Read More
Free Ice Cream for Voters
Each American needs to head to the voting booth this November; and if you do, you’ll be rewarding with a sweet treat. Participating Ben & Jerry’s will be offering a free scoop of ice cream to voters! Ice cream and voting – a new perfect combination! Come to participating scoop shops on November 4th from 5-8pm, show us you voted … Read More
Klum Newest Milkmaid
Heidi Klum is the newest “Got Milk” celebrity. The ad is set to be debuted this Halloween. Check out a video interview from the set of the photoshoot, where Heidi talks about the importance of milk in a healthy diet. A catwalk queen and mother of three children, Heidi Klum shows some support for healthy life style, reminding people about … Read More
Oprah Show Will Motivate You
Most producers have, by now, heard about the Oprah show this week that was entitled “How We Treat the Animals We Eat.” The show featured California ballot initiative Proposition 2. Below is a summary of the airing; followed by editorial comments made by Greg Henderson, Drovers magazine. I normally don’t make editorial comments myself, but I believe this is a … Read More
Share Your Story to Build Confidence
Dairy producers have a strong, positive story to tell about how they care for their animals, the land and the environment. It is important for producers to share that story with their neighbors, their friends and the public to maintain and build consumer confidence in our product and our practices. Because, remember, if you don’t tell your story, someone else … Read More
Orman Says – Drink Milk!
The financial crisis that our nation is facing has many people looking hard at their food budgets. One item American’s shouldn’t cut back on is milk – this nutrient-rich food is a nutritional bargain! Well-known money guru Suze Orman is helping people to “Milk Your Budget” with information about milk’s value, along with a chance for them to win $150 … Read More
Dannon Joins Children's Initiative
Dannon has become the 15th major food and beverage company to join the Council of Better Business Bureau’s Children’s Food and Beverage Advertising Initiative. The Initiative was launched in November 2006 by the Council of Better Business Bureaus to provide companies that advertise foods and beverages to children with a transparent and accountable advertising self-regulation mechanism. The Initiative is aimed … Read More
Go Pro for a Day!
Body By Milk is offering teenagers the chance for an exclusive VIP experience of a lifetime with their Go Pro For A Day sweepstakes. Three lucky winners win receive a trip for two for a once-in-a-lifetime sports experience where they can live a day in the life of sports superstars Dwight Howard, Jozy Altidore or Ana Ivanovic. While your online … Read More