Proud of Dairy Launches

News EditorIndustry News, International, Media, Promotion

Dairy UK, an organization that has brought together dairy processors, farming representatives, co-ops and bottle milk buyers in the UK, has launched ‘Proud of Dairy.’ The campaign’s goals include making the government, media and the public proud of the British dairy sector. Over 75,000 people work in the dairy industry, including farmers, milk processors, milkmen and retailers and they contribute … Read More

That's One Big Cheese!

News EditorCheese, Media

The sights in Times Square in New York City can be unique, unusual or interesting. This Fourth of July weekend one sight was all three – a one ton block of cheddar cheese sculpted into a depiction of the Declaration of Independence. The sculpture was sponsored by Cheez-It as a way to celebrate the Fourth. “It’s very patriotic, using the … Read More

Batter is the Rage

News EditorIce Cream, Media

These days, when you ask someone what their favorite ice cream flavor is, they might get a dreamy, far-off look in their eyes and say, “Cake Batter” with longing. Haven’t tried it yet? Imagine licking the spoon after mixing the batter for a cake, and you’ll have a pretty good idea of its delicious-ness. Now Cold Stone Creamery is expanding … Read More

Turkey Hill Celebrates National Ice Cream Month

News EditorIce Cream, Media

The folks over at Turkey Hill are “giddy with anticipation” for National Ice Cream Month. Well, the wait is over, America’s favorite month started today, along with a chance to win a year’s supply of Turkey Hill ice cream. To enter, visit the company’s blog, the Ice Cream Journal, and leave a comment on one of their July posts. Good … Read More

Dippin' Dots Could be Your Journey Ticket

News EditorIce Cream, Media

Dippin’ Dots is offering fans the chance to win a trip to Iceland to help promote the new film, Journey to the Center of the Earth, an action packed adventure film. Opening July 11th, the film takes the audience from an Iceland excursion into a breathtaking and surreal world. “Fans know Dippin’ Dots as the coldest, most exciting ice cream … Read More

M&M Ice Cream Treat

News EditorIce Cream, Media

We all know and love ice cream, but now there is an even better treat – ice cream covered in M&Ms! M&M’s Ice Cream Treats are available nation-wide at grocery stores. Available as an ice cream bar on a stick, each bar contains vanilla ice cream covered in a chocolaty coating then dipped in a chocolaty red, green or blue … Read More

What Would You Do?

News EditorIce Cream, Media

It’s a question we have all thought about, “What would you do for a Klondike Bar?” Now you can tell everyone, with a new contest. Break out your video camera and tell your story before the July 31st deadline! Visitors can submit videos ranging from 15 seconds to 90 seconds of the outrageous stunts and antics they’d perform for the … Read More

Famous Mustache Uses Online Presence

News EditorDairy Checkoff, Industry News, Media, Milk

The National Fluid Milk Processor Promotion Board is effectively using the internet to target one of its most important groups, teenagers, and extend the life of its “Milk mustache” campaign. “This past year is the first time we’ve significantly used online as an advertising vehicle,” says Sal Taibi, president of Lowe Worldwide, which inherited the campaign from Bozell when it … Read More

Ice Cream to Try for Peace

News EditorIce Cream, Media

Ben & Jerry’s has announced a new flavor that it hopes will spread the message of peace. “Imagine Whirled Peace” is a caramel and sweet cream whirl of chocolate-covered peace signs and toffee pieces. According to Ben & Jerry’s website: When Ben & Jerry’s wanted to talk about peace, we couldn’t think of a better person to exemplify the message … Read More

Free Ice Cream for All

News EditorIce Cream, Media, Promotion

Free ice cream! Free ice cream! Dippin’ Dots will celebrate its 20th birthday by giving away free cups of their famous ice cream beads on May 20th. “We want to thank our customers for their continued support of Dippin’ Dots by offering them a free cup of their favorite flavor,” said Dippin’ Dots inventor Curt Jones. Wal-Mart Supercenters will kick-off … Read More