A new campaign launched Nov. 12, focusing on the hard-working dairy farm families and the nutritious products they produce. Named “Dedicated to Dairy,” the Southeast United Dairy Industry Association Inc. campaign includes multi-media efforts featuring regional dairy families and their stories. Who better to tell the story regarding the dairy industry, its impact on local communities and the vital role … Read More
Youth Milk Drinkers Benefit in Old Age
New research shows that children who drink milk regularly will be physically fitter in their elderly years. The research, published in the Journal Age and Aging, found elderly people who consumed the highest amounts of milk and dairy foods in childhood were able to walk faster and were much less likely to suffer problems with balance. Researchers at Bristol University … Read More
Dairy Industry Innovates Change in Fluid Milk
Milk does the body good! But that household phrase doesn’t mean consumers are drinking as much as they used to. The demand for milk has decreased, but the dairy industry is hard at work to make that change. Thanks to partnerships with Dairy Checkoff, you might be seeing lactose free or higher protein milk on shelves. Or different flavors and … Read More
Milk Unleashed Educates Moms
Milk Unleashed has launched! It’s a campaign to educate moms on the importance of dairy, and offer easy ways to incorporate more milk into their families’ diets with shelf safe milk. It’s sponsored by Tetra Pak, makers of shelf safe cartons for milk, juice, soup, broth and other products. Shelf safe milk is Grade A fluid milk that requires no … Read More
Dairy State Lawmakers Seek MILC Extension
House and Senate members from dairy states are seeking a temporary fix for the dairy safety net until the new dairy program that is included in both the Senate and House farm bill versions can become law. Both bills would end the Milk Income Loss Contract (MILC) program and replace it with a new insurance program for dairy farmers and … Read More
Fluid Milk Consumption Hits 30-Year Low
U.S. fluid milk sales have hit a 30 year low, with more than half of U.S. adults no longer consuming milk. In 2011, total U.S. beverage milk sales were 53 billion pounds – about 6 billion gallons – the lowest level since 1984, according to U.S. Department of Agriculture figures released in August. Whole milk beverage sales in 2011 were … Read More
Milk Part of Food 4 Kids
Dean Foods and Tetra Pak have created worked together to create an aseptic package that allows milk to stay shelf stable without refrigeration. This new package has allowed the companies to donate 250,000 cartons of milk to the North Texas Food Bank’s Food 4 Kids program. Every weekend, 11,000 children in North Texas go home with backpacks filled with lightweight … Read More
Milk: Pure Michigan
Pure Michigan has released a new ad campaign focused on Michigan produced milk. The campaign is sponsored by Kroger. The Cincinnati-based retailer, the state’s largest traditional grocer, approached Pure Michigan and paid $100,000 to produce the 30-second spot to promote its Kroger brand Michigan-produced milk and is covering the air time, said Michelle Begnoche, a Travel Michigan spokeswoman. The commercial … Read More
Milk Not the Culprit
In the blame game of early onset puberty in girls, many fingers have pointed to growth hormones in milk as the culprit. The myth really got going when recombinant bovine somatotropin was approved for commercial use in 1994. Now, a study published in the Frontiers in Endocrinology may set the record straight. The guilty party? Childhood obesity. Childhood obesity has … Read More
Discovery Could Extend Dairy Shelf Life
Cornell University food scientists have found the elements in milk that cause it to curdling. The discovery could help to extend the shelf-life of dairy foods. The researchers found that one single strain in particular, called Paenibacillus, can cause curdling in dairy products and affect flavors in a variety of foods. These results are already being used in the dairy … Read More