The Ohio Department of Agriculture (ODA) has revised their state milk labeling regulations, giving dairy processors 120 days to comply with the new rules regarding rBST-free claims. The ODA’s revision, which reduces the size of an on-label FDA-mandated disclaimer, came after a March 12 public meeting in which industry, processors and consumers expressed concern about the mooted rules that control … Read More
Flavored Milk News
More good news for flavored milk! A recent study released in the Journal of the American Dietetic Association found that children who drink flavored or plain milk consume more nutrients and have a lower or comparable body mass index (BMI a measure of body fatness) than children who don’t drink milk. “Milk contains many nutrients that are important for children. … Read More
Calcium Helps Town Get Healthy
The folks in Calcium, N.Y. are now slimmer and healthier thanks to lowfat milk, exercise and the researchers at the University of Colorado at Denver. During a 16-week study, the community-based project called “Calcium Weighs In” provided residents of Calcium one-on-one nutrition counseling and group classes. The battle against obesity in this country could be tackled one community at a … Read More
Wal-Mart Goes rBST Free
Wal-Mart Stores Inc is the latest and biggest retailer to declare that their private label milk will be rBST free. The move also includes the chain Sam’s Club. Its private-label Great Value milk is now being sourced only from cows that have not been treated with artificial growth hormones, such as recombinant bovine somatotropin (rbST). The retailer said its Sam’s … Read More
Milk Debuts on MySpace
Any parent who has a teenager in their household knows how important online communities such as MySpace are to the social networking of this age group. The California Milk Processor Board is using MySpace to target teens with the “White Gold” advertising campaign. White Gold(SM) is a rock star who through his music spreads his love of and devotion to … Read More
EU to Raise Quotas
The EU has agreed to raise milk quotas by two-percent in April to help mitigate the rising cost of milk prices. Milk quotas were introduced across most of the bloc in the 1980s because of the so-called milk-lakes which developed when farmers were producing more than Europe could consume or export.nNow the European Commission estimates that between 2007 and 2014, … Read More
Elf and Witch Characters Promote Milk
The California Milk Marketing Board has announced its 2008 Spanish-language TV campaign entitled ‘Leyendas’ (Legends). The ads will feature an elf and witch character that communicate the benefits of drinking milk. “Our research indicates that Latino families connect to these characters,” says CMPB Executive Director Steve James. “The new spots are told just like a fairy tale with lessons in … Read More
MilkPEP Promotes Chocolate Milk
There’s been a lot of news lately about low-fat chocolate milk being a great choice for athletes post work-out. The nutritious drink has been shown to re-hydrate and re-fuel the body. The US Milk Processor Education Program (MilkPEP) has drawn on a number of studies to show that the unique mix of key nutrients in chocolate low fat milk make … Read More
Build-A-Bear Rocks with Milk
Build-A Bear Workshop is teaming up with Milk Rocks, a division of Milk Media, to feature its virtual world, on 120 million milk cartons in 95,000 elementary schools. In addition to the milk cartons, messaging on 12,500 posters and 15,000 book covers will help promote the campaign. The campaign is designed to be a fun way to promote health and … Read More
Leader Discuss Calif. Processing
Leaders from Hilmar Cheese Co., California Dairies Inc. and Land O’Lakes Inc. met in Modesto, Calif. last week to discuss the state’s milk processing capacity. They said demand for their products is healthy, but plant construction is hindered by state regulations. “California is a disaster on plant capacity,” said Richard Cotta, president and chief executive officer at California Dairies Inc., … Read More