The Wisconsin Milk Marketing Board (WMMB) has a great new promotion! A new poster features twelve Wisconsin students sporting the famous milk mustache. The poster will be featured in Wisconsin schools during the 2007-2008 school year and encourage children to drink one serving of milk a day at school. Visit WMMB’s website to see each student’s individual poster. The students … Read More
Real Ice Cream MilkQuakes From Krystal
It’s nice to know that Krystal is using real ice cream in their MilkQuakes. If you visit their MySpace page you can get a free one. It’s called the Krystal Lover’s Lounge. You can download a print a coupon for one of their MilkQuakes from the site. Since it’s MySpace it’s a blog and they’ve got posts. It looks like … Read More
Cholesterol-Reducing Milk
Here’s another new product: milk with cholesterol-reducing ability. Kroger Markets is marketing the line under its Active Lifestyle brand. It adds to the company’s expanding lines for consumers of health-conscious and natural/organic foods and the in-house brands the company sees as an important part of its profit growth strategy. “There’s a major trend toward health and wellness in the country,” … Read More
Pa. Dairies to go rbST free
Dairy farmers in Pennsylvania was ship to Swiss Premium Dairy or Rutter’s Dairy will soon be required to provide milk without supplemental rbST. Farmers say that Rutter’s and Swiss Premium have cited pressure from retailers as their reason for going rbST-free. Farmers also say they don’t expect to receive a premium for rbST-free milk. Officials at the two dairies were … Read More
Pa. Dairy Vending
More checkoff news! The Mid-Atlantic Dairy Association has helped Solanco High School in Pennsylvania install two healthy vending machines for the students. Students at Solanco High School now have easy, day-long access to healthy, delicious and nutritous dairy products, including Turkey Hill whole and lowfat milk, water, juice, cheese, yogurt, and Nutri Grain bars. They are available in two new … Read More
Pa.'s Governor Pleased
Pennsylvania’s Governor Rendell is pleased with the action of the Pennsylvania Milk Marketing Board to possibly capture over-order premiums for milk sold out-of-state. Governor Rendell petitioned the board last year to use its authority to capture over-order premiums in other marketing areas, a move that would boost the profitability of Pennsylvania dairy producers. The board agreed to consider the part … Read More
CWT Finishes Herd Retirement
Cooperatives Working Together (CWT) has finished all of the farm audits of its fourth herd retirement effort, resulting in the removal of 52,783 cows representing 1 billion pounds of milk. In a report to CWT’s members, Chief Operating Officer Walt Wosje said 1,374 bids were submitted to CWT earlier this spring. Those farms were spread across 39 states, although most … Read More
Starbucks Switches to 2-Percent
The best-known coffee chain in the country, Starbucks, announced recently their decision to switch their espresso-based drinks from a whole to 2-percent milk base. The company has 9,814 stores in the U.S. and 546 stores in Canada. The Seattle-based coffee company said Thursday that it plans to switch all of its U.S. and Canadian stores from whole milk to 2 … Read More
New Powered Milk Plant Breaks Ground in Idaho
Yesterday, High Desert Milk, a six-member dairy cooperative in Burley, Idaho, broke ground on a new milk processing plant in Burley. The cooperative was formed in 2001, and its members currently milk 22,000 cows and farm 30,000 acres in Cassia dn Twin Falls, Idaho counties. The new plant will have the capacity to process more than 2 million pounds of … Read More
Smith Dairy Goes bST Free
Smith Dairy Products Company, a dairy processing company in Ohio, has announced their decision to produce milk that is bST free. The company also has facilities in Indiana and manufactures a full line of quality dairy, beverage, ice cream, and foodservice products. “The use of rBST on dairy cows is an emotional issue for some consumers,” said Penny Baker, Director … Read More