Thanks to Chris Thilk at Adjab who found a story in the San Francisco Chronicle about an interesting new marketing campaign by the California Milk Processor Board. It involves artificially creating the smell of fresh baked chocolate chip cookies at bus stops in the hopes that people will want to go home and have some with a glass of milk.
Get Your SAMMY
Student athletes need to listen up and drink a little bit of milk while they’re at it. It’s time once again for the SAMMY competition.
USDA Releases New Report on the Dairy Industry
Hat tip to AgriMarketing for this report from the Economic Research Service:
Current dynamics in world dairy markets and the potential for global and domestic trade policy reform are bringing the U.S. dairy sector to a new crossroads as it faces competitive forces from outside its borders.
December USDA Hearing on MMO Pricing Formulas
The National Milk Producers Federation says that USDA will hold a hearing in December at its request to consider new pricing formulas for Class I and II milk.
Slowdown in Milk Production Expansion
A new USDA report shows smaller than expected increases in milk production.
I think it’s always nice to hear it directly from the experts.
Raw Milk Ban Possible
Local legislatures in the state of Washington could bring a bill banning the sale of raw milk in 2007. But legislators are worried that such a bill could send raw milk consumers, who tend to be very passionate and committed, to underground and unregulated sources, a potential health risk.
Be a Milk Carton Artist!
The New England milk company, Garelick Farms, is once again holding its carton design contest for kindergarten through sixth graders in the northeast. Can’t wait to see the winning designs!
New York Milk Price Move
According to a story in the New York Daily News, the price of milk is expected to jump about 25-cents/gallon in the big Apple.
Private Label Organic Expands Operations
After a year-long transition, the Aurora Organic Dairy (AOD), the organization’s second organic dairy farm in Dublin, Texas is ready for production, tripling the company’s pastureland.
Single-Serve Milk Fast Food Gold Mine
It’s been several years since McDonald’s introduced single-serve milk jugs in its franchises. The approval of parents and children is obvious from the increased sales: before the plastic milk jugs, McDonald’s sold 625,000 cardboard containers weekly, now the restaurant sells more than 4.25 million jugs a week! There’s a good story about this on MediaPost from Friday.