Dairy UK, an organization that has brought together dairy processors, farming representatives, co-ops and bottle milk buyers in the UK, has launched ‘Proud of Dairy.’ The campaign’s goals include making the government, media and the public proud of the British dairy sector. Over 75,000 people work in the dairy industry, including farmers, milk processors, milkmen and retailers and they contribute … Read More
Sustainability Initiative Developed
Three national dairy organizations — Dairy Management Inc.(DMI), National Milk Producers Federation (NMPF) and the International Dairy Foods Association (IFDA) have launched a new comprehensive sustainability initiative that will encourage industry innovations, improve environmental performance and position the industry for future marketplace demands. “The dairy industry recognizes the growing number of people who care about the health and environmental impact … Read More
Bryant Named to Processor Board
Congratulations to Jay Bryant, newly appointed to the National Fluid Milk Processor Promotion Board. Bryant, the CEO of Maryland & Virginia Milk Producers Cooperative Inc., will be seated on the board until June 30, 2009. The National Fluid Milk Processor Promotion Board is composed of 15 fluid milk processors from 15 geographic regions and five at-large members. At least three … Read More
Free Ice Cream for All
Free ice cream! Free ice cream! Dippin’ Dots will celebrate its 20th birthday by giving away free cups of their famous ice cream beads on May 20th. “We want to thank our customers for their continued support of Dippin’ Dots by offering them a free cup of their favorite flavor,” said Dippin’ Dots inventor Curt Jones. Wal-Mart Supercenters will kick-off … Read More
Kraft Singles Celebrates Mother’s Day
Mother’s Day is this weekend, and what’s a better gift for mom than a grilled cheese sandwich? Kraft Singles and American Greetings is teaming up to help husbands and kids make mom the perfect grilled cheese and free e-cards as a thank you. Kraft Singles is teaching kids and husbands how to make the sandwiches by offering in-store cooking demonstrations … Read More
MilkPEP Promotes Chocolate Milk
There’s been a lot of news lately about low-fat chocolate milk being a great choice for athletes post work-out. The nutritious drink has been shown to re-hydrate and re-fuel the body. The US Milk Processor Education Program (MilkPEP) has drawn on a number of studies to show that the unique mix of key nutrients in chocolate low fat milk make … Read More
Build-A-Bear Rocks with Milk
Build-A Bear Workshop is teaming up with Milk Rocks, a division of Milk Media, to feature its virtual world, on 120 million milk cartons in 95,000 elementary schools. In addition to the milk cartons, messaging on 12,500 posters and 15,000 book covers will help promote the campaign. The campaign is designed to be a fun way to promote health and … Read More
Rascal Flatts – Milk Rocks!
The Milk Rocks! campaign now has power group Rascal Flatts on-board, and one lucky winner will have their dream come true – the chance to sing live onstage with the band! The contest, “Be a Milk Rock Star” starts on March 1 and will include advertisements on milk carton sides and lunchroom posters in more than 95,000 elementary, middle and … Read More
Promoting Wisconsin Cheese for WMMB
Kay Zwald is a Wisconsin dairy producer doing some promotional work here at Expo. She’s been on the Wisconsin Milk Marketing Board for about a year. This morning she’s here promoting Wisconsin dairy and cheese to consumers and talking with producers. Kay says that producers are most often asking what’s being done with their funds to promote the industry. She … Read More
Bring Milk Back to the Dinner Table
MilkPEP, funded by the nation’s milk processors, is challenging American families to make milk their beverage of choice – and awarding 25 of those families with great prizes! Families can enter by taking a photo of their family choosing milk or donning the famous Milk Mustache and upload it to the website before August 31, 2007. As families gather back … Read More