A few days ago, we posted on bus shelters in San Francisco being cookie scented as a way to increase milk consumption. It’s too bad that the city’s residents weren’t receptive to the idea! But, I ran across this editorial in the San Francisco Chronicle that seems to suggest not everyone was agaisnt the campaign. We’re a little puzzled at … Read More
Smell The Cookies and Bums
Thanks to Chris Thilk at Adjab who found a story in the San Francisco Chronicle about an interesting new marketing campaign by the California Milk Processor Board. It involves artificially creating the smell of fresh baked chocolate chip cookies at bus stops in the hopes that people will want to go home and have some with a glass of milk.
Get Your SAMMY
Student athletes need to listen up and drink a little bit of milk while they’re at it. It’s time once again for the SAMMY competition.
A Great Appetizer Before Your Turkey Meal
Brie being one of my favorite cheeses, I thought this recipe winner from the Wisconsin Cranberry Discory Center’s website sounded delish! The first-place winner is Karen Kirkland of Aledo, Texas, for with her Cranberry Brie Bundles recipe which combines two of Wisconsin’s best-known agricultural products: cranberries and cheese. “These warm bundles are always a favorite during the holidays at my … Read More
2006 National Jersey Queen
I always wait to get a picture since they say more than words sometimes. Betty Janine Thompson, Chandler, Okla., has been crowned the 2006 National Jersey Queen. This is Betty and her escort during the All American Show, Brett Barlass. Brett was the winner of the National Jersey Youth Achievement Contest this year.
Screening Milk Hungry Aliens
Today is the day that the Got Milk Aliens hit the movie theaters. You may remember this wacky campaign that was started earlier this year. Starting today that campaign will debut on a bunch of movie screens.
Wisconsin Dairy Tailgate Party
Are you ready for a Packers game? If so then the Dairy Industry Association has a deal for you.
New Dairy Promotion Leaders
A number of new officers and leaders have been elected or appointed to dairy promotion groups:
Taking Got Milk to the Movies
If you live in the golden state, the next time you take in the latest big budget thriller, you might get a look at the latest “Got Milk?” commercial. Beginning next month, the latest iteration of the long-running TV and print “Got Milk?” promotion will be seen on 600 cinema screens across California. The pre-movie commercial is a two-minute “mini-feature” … Read More
Goulda is Gooda
Now doesn’t that look tempting? Here’s some words of wisdom from the Wisconsin Milk Marketing Board.