Leaders from two national farm associations held a teleconference this morning to unveil plans for a “Straight Talk” campaign to engage the food industry in a dialogue on sustainable agriculture production, the marketing practices used to reach consumers, and the intersection of both trends. The call, hosted by the United States Farmers & Ranchers Alliance (USFRA) and the National Milk … Read More
Farm Groups Challenge Dannon & Other Food Companies
Leaders of the nation’s top farming organizations joined together urging food companies to recognize that their sustainability goals, intended to reduce the use of natural resources, cannot be achieved without the use of modern agricultural practices, despite any misleading assertions to the contrary. This focus on deceptive food company marketing claims is in response to Dannon’s recent pledge to eliminate … Read More
Vote for @USFRA New Faces of Farming and Ranching
Here’s one vote you can be happy to cast this year! Public voting for the third class of U.S. Farmers & Ranchers Alliance® (USFRA®) Faces of Farming and Ranching has begun and will run through October 23. Eight finalists for the third class of USFRA Faces were announced last month and the final five will be announced November 9 at … Read More
Meet @USFRA Supporter Janna Stubbs
Janna Stubbs from Alpine, Texas is a cow-calf operator who serves on the Cattlemens’ Beef Board executive committee and is all about telling agriculture’s story to the general public. “I married into this 14 years ago and I really enjoy being a part of agriculture and the cattle industry,” Janna said during an interview for our I AM USFRA series … Read More
Finalists Chosen for @USFRA Faces
The U.S. Farmers & Ranchers Alliance (USFRA®) has announced the finalists of its third class of Faces of Farming and Ranching, a nationwide search to help put real faces on agriculture. This is the third class of Faces of Farming & Ranching that USFRA has sought to speak on behalf of the industry in this capacity. The finalists are: Lauren … Read More
Food Dialogues Paved Way For DSSA
Yesterday marked the official launch of the Dairy Strong Sustainability Alliance (DSSA), a collaborative group of dairy industry professionals that seeks to foster continuous improvement in the sustainability of the dairy community with a panel of DSSA collaborators, including Dairy Business Association (DBA) Executive Director Tim Trotter. The idea to establish DSSA was first born out of DBA’s Dairy Strong … Read More
Research Will Help Farmers Discuss Sustainability
The U.S. Farmers and Ranchers Alliance (USFRA) recently completed an extensive research project that dug into consumer perceptions about sustainability, and the findings may help producers continue to break through communication barriers and effectively get their story out to the increasingly disconnected consuming public. Paul Spooner, Manager of Affiliate and Ag Communications for USFRA, sat down with AgWired’s Jamie Johansen … Read More
Be the Next Face of Farming & Ranching
You can be the next face to farming and ranching. U.S. Farmers & Ranchers Alliance (USFRA) is looking for the next class of Faces of Farming & Ranching to tell their stories about how today’s food is grown and raised. The USFRA team was out in full force during the recent World Pork Expo and we caught up with them … Read More
Cattle Producer on @USFRA Board
Dawn Caldwell is a very busy woman. Besides helping to run her family’s cow-calf operation in north central Kansas, not far from where they live in Clay County, Nebraska, the wife and mother of two works as head of governmental affairs for the Aurora Cooperative. In addition, she serves on the board of the Federation of State Beef Councils, and … Read More
USFRA Calls on Producers to "Show Us Your Ag"
National Agriculture Week is March 13-19, and the U.S. Farmers and Ranchers Alliance invites farmers and ranchers to participates in “Show Us Your Ag” to highlight the great things going on across the nation. The industry providing us with everything we eat, plus fuel and fiber is generally misunderstood by those making use of our products everyday. “Show Us Your Ag” … Read More