Moovision Address Lactose Concerns

News EditorDairy Checkoff

The producer-funded dairy checkoff has launched a new social media campaign to help connect with lactose intolerant consumers. Called Moovision.com™, the program aims to change the attitude and purchase behavior of millions of U.S. adults who currently experience real or perceived symptoms of lactose intolerance and avoid or restrict dairy consumption. Bringing them back to dairy could result in 2.3 billion pounds of new sales annually.

The initiative includes a hub site, as well as a Facebook page, Twitter account and YouTube channel. Its goal is to use these venues in a lighthearted and novel way to converse with lactose intolerant consumers, with these core objectives: Change perception of lactose-free milk; Identify opportunities to increase lactose-free milk consumption, encourage use and grow the lactose-free category; Address myths and misperceptions of lactose-free milk related to its nutritional value and taste and show that lactose-free milk is “real milk.”

Many individuals with real or perceived lactose intolerance avoid dairy and thus fail to take in adequate amounts of calcium, vitamin D and other essential nutrients, according to a National Institutes of Health consensus report. This avoidance may predispose them to decreased accrual of bone mass and subject them to increased risk of osteoporosis and other adverse health outcomes. In most cases, individuals do not need to eliminate dairy consumption.

“There is a huge opportunity to change attitudes and strategies and make sure people who are lactose intolerant are aware of dairy-first solutions,” said Jim Layne, vice president of Dairy Management Inc.’s, strategic initiatives team. “Moovision.com is a light-hearted approach that gives people a platform to talk about a very personal condition. We want to engage them, retain them and give them the chance to reach out to other people.”

Source: Dairy Checkoff

Turkey Hill 12 Days of Christmas

News EditorIce Cream

Looking for some last minute gift ideas? Turkey Hill Dairy has the perfect contest for you!

‘Tis the season for giving and ice cream, which is why we’re celebrating with our “12 Days of Ice Cream” celebration on our blog, the Ice Cream Journal.

Starting on Tuesday, December 14, we’ll post one new blog entry every day through December 25. Each entry will feature a different ice cream-related gift, which we’ll give away to one commenter chosen at random from that particular entry. (Along with some free Turkey Hill ice cream, of course!)

Prizes during this year’s 12 Days of Ice Cream include an ice cream maker, adorable ice cream cone earrings, ice cream coffee mugs, and ice cream cone dog treats, so leave a comment (or two or three) to be entered to win the prizes!

Source: Turkey Hill

CWT Export Update

News Editorcwt

Cooperatives Working Together (CWT) accepted 14 requests for export assistance from Darigold, Foremost Farms, and Dairy Farmers of America to sell a total of 1,141 metric tons (2.515 million pounds) of Cheddar and Monterey Jack cheese to customers in the Middle East, South America, and Asia. The product will be delivered December 2010 through March 2011.

Since CWT reactivated the Export Assistance program in March 18, 2010, it has assisted members in making export sales of Cheddar, Monterey Jack, and Gouda cheese totaling 33,103 metric tons (73.0 million pounds) to 26 countries on four continents. In addition, sales of butter and anhydrous milkfat totaling 14,968 metric tons (33.0 million pounds) have been made to nine countries on three continents.

Assisting CWT members through the Export Assistance program positively impacts producer milk prices in the short-term and long-term by helping member cooperatives gain and maintain market share, thus expanding the demand for U.S. dairy products.

CWT will pay export bonuses to the bidders only when delivery of the product is verified by the submission of the required documentation.

Source: Cooperatives Working Together (CWT)

Vilsack Names NDB Board Members

News EditorDairy Checkoff, usda

Congratulations to the dairy farmers named to the National Dairy Promotion and Research Board. All appointees will serve three-year terms.

“These appointees represent a diverse cross section of the dairy industry and I am confident that they will serve dairy producers throughout the United States well,” said Agriculture Secretary Thomas J. Vilsack.

Newly appointed members are: Renae A. De Jager, Region 2; Jeffrey A. Hardy, Region 3; Steven R. Hanson, Region 4; Douglas T. Danielson, Region 6; Douglas L. Krickenbarger, Region 9; Zachary H. Myers, Region 10; David P. Crowl, Region 11; and Sanford Stauffer, Region 12.

Reappointed members are: James L. Ahlem, Region 2; John B. Fiscalini, Region 2; Stephen D. Maddox, Region 2; and Brad J. Scott, Region 2.

The National Dairy Promotion and Research Board oversees the collection of the mandatory 15-cent per hundredweight assessment on all milk marketed commercially by dairy producers. In addition, the board develops and administers a coordinated program of promotion, research, and nutrition education.

The board is authorized by the Dairy Production Stabilization Act of 1983. The Agriculture Secretary selects the appointees from nominations by dairy producers and farm organizations.

Source: USDA

Introducing The ZimmPoll

Chuck ZimmermanZimmComm

Starting today we’re launching a new feature on all the ZimmComm New Media news websites, including World Dairy Diary. This is a weekly quick-vote style poll which we’re affectionately calling the ZimmPoll.

The ZimmPoll is designed to gauge your opinions on a range of topics, including agriculture and agribusiness, emerging technologies and consumer trends. Look for a new poll each week in the sidebar on World Dairy Diary and on AgWired.com, precision.agwired.com and energy.agwired.com.

The ZimmPoll is sponsored by Rhea + Kaiser. “Target-audience opinions and insights are key to the success of all of our businesses today,” says Diane Martin, president and CEO of R+K. “We hope ZimmComm readers will benefit from – and have a little fun with – these real-time opinions of their ag industry peers.”

Start now and stay tuned for a new ZimmPoll each week. You’ll see results immediately, and we’ll also publish a weekly results recap where you’ll be able to share additional comments and ask questions about the week’s poll question.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

CWT Wants 70%

News Editorcwt

Cooperatives Working Together (CWT) has initiated a membership drive to boost participation in the self-help program during the next two years, with the goal of signing up at least 75% of the nation’s milk in order to fully fund a robust Export Assistance program.

“Focusing CWT’s efforts exclusively on helping sell U.S.-made dairy products into foreign markets will have a positive impact on all dairy farmers,” said Jerry Kozak, President and CEO of NMPF, which manages CWT. “With the investment in CWT at two cents per hundredweight by all dairy farmers, we believe the Export Assistance program will be extremely effective in enhancing and maintaining producer’s margins.”

An analysis by the National Milk Producers Federation’s Vice President of Market and Economic Research, Dr. Peter Vitaliano, demonstrates the effectiveness of the Export Assistance program in enhancing dairy farmer revenue, and the value and importance of continuing the program in the future. Over the life of the program, every dollar spent helping members export dairy products has returned $15.53.

CWT is expected to carry over $30 million from its 2009-2010 budget. These monies will provide the basic funding for the program in 2011 and 2012, and will be supplemented by the revenue generated from a two-year commitment by cooperative and individual producers marketing a minimum of 75% of the eligible milk production. Kozak said CWT needs a commitment from at least 75% of the nation’s milk supply to the two cent (2¢) per hundredweight level in order for the assessment to go into effect.

A narrated copy of Dr. Vitaliano’s presentation is available for downloading from the CWT website. A brochure that describes the benefit to all producers of the Export Assistance program and a membership form is also available on the website. A CD of the presentation, copies of the brochure and membership forms are also available by emailing a request toinfo@cwt.coop or by calling toll free 1-888-463-6298.

Source: Cooperatives Working Together

DFA Plans Dairy Grazing Series

News EditorEducation

Are you looking to start grazing your dairy cattle, or to learn how to improve your current grazing herd? Dairy Farmers of America, Inc.’s (DFA) 2011 Grazing Conference will feature a dynamic lineup of producers and industry experts sharing their strategies, tips and tricks for sustaining high-performance, pasture-based dairies.

Featured conference sessions include: Creating a Millionaire Model Grazing Dairy-Larry Tranel, Field Specialist – Dairy, Iowa State University;
Starting a New Grazing Dairy from Scratch-Eric and Julie Neill, Dairy Producers, Freeman, Mo.; Establishing the Right Forages for Grazing Dairies-Steve Wallace, Territory Manager, Barenbrug USA; Getting the Right Herd Genetics to Graze-Phil Wicks, General Manager, Livestock Improvement Corporation USA; Supplemental Feeding Strategically-Tony Rickard, Extension Dairy Specialist, University of Missouri.

The conference is scheduled for January 11-12 at the Louisville Marriott Downtown, Louisville, Ky. Registration is open through Friday, December 17. For more information, visit this website.

Source: Dairy Farmers of America

Wis. Farms Honored by DBA

News EditorCompany Announcement

Congratulations to Crave Brothers Farm, LLC and Larson Family & Larson Acres, both who were honored by the Dairy Business Association (DBA) at their Annual Business Conference held at the Concourse Hotel & Governor’s Club in Madison, Wisconsin last week.

DBA Advocate of the Year Award – Crave Brothers Farm LLC
Charlie, George, Tom and Mark Crave, along with their families, have made their farm in Waterloo, Wisconsin a showplace of Wisconsin dairy efficiency and innovation. Their operation includes roughly 2,000 cows, 1,800 acres, two anaerobic manure digesters and a farmstead cheese factory. They make it a point to attend Wisconsin Department of Agriculture, Trade and Consumer Protection, other legislative and fellow producer’s hearings on the rights to farm, diversify and grow operations within the state. They were also recognized for the excellent job they do day in and day out taking care of their land while constantly sharing the story of modern agriculture production. Whether it’s the 80,000 some attendees at a recent year’s Wisconsin Farm Technology Days that they hosted or the close to 1,000 people who visit the farm every year, Crave’s continue to educate consumers, food editors, cheese buyers and the media about industry production methods and practices. Their philosophy on the farm is that they are proud to produce and promote high quality milk and cheese. They enjoy telling the story of dairy farming that emphasizes cow comfort, quality milk and working in harmony with the land to generate power and produce quality milk and award winning cheese. For these efforts and others, DBA, on behalf of their members recognized them with the Advocate award.

DBA Leadership Award – Larson Acres, Inc.
Ed, Mike and Sandy Larson and their families who farm on 5,000 acres of land and care for 2,900 cows near Evansville, Wisconsin were honored by their peers for demonstrating an exceptional commitment to growing the dairy industry in Wisconsin. The Larsons were recognized for their eight years of perseverance of doing what is not right not only for their operation, but for the entire industry. The Larson’s story began in 2002 when Larson Acres applied for a conditional-use permit for a heifer facility. The application met with considerable local opposition and their ensuing experiences made them “poster children” of sorts for the adoption of Wisconsin’s landmark Livestock Facility Siting Law. In their recognition it was stated that the industry owes a great debt to the Larsons for not standing idly by when the Town made decisions inconsistent with the Siting Law, but rather stood up for itself and the industry in court, we hope when all is said and done, establishing a clear precedent under the law that will benefit every dairy producer trying to expand his or her operation by playing by the rules. Recently, the Larson Family hosted an open house which drew an estimated 3,000 neighbors and friends who had an opportunity to see that a modern dairy is a spectacular site where animals and the land are well cared for. For their leadership and perseverance on upholding the Siting Law they earned this year’s DBA Leadership Award.

Source: The Dairy Business Association

Oh Santa…How About Some Green For The Holidays?

Joanna SchroederCompany Announcement, General

Oh, the weather outside is frightful,
But the fire is so delightful,
And since we’ve got no place to go,
Fill Out a Survey! Fill Out a Survey! Fill Out a Survey!

The snow doesn’t show signs of stopping,
And I’ve bought some corn for popping,
The lights are turned way down low,
Fill Out a Survey! Fill Out a Survey! Fill Out a Survey!

When I’ve completed the short questionnaire,
How I’ll hate going out in the storm!
So I’ll daydream about my online shopping spree,
Where I’ll buy a sweater to keep me warm.

I’ve clicked “register me to win,”
And, my dear, I may win $250.
All because it was snowing,
And I Filled Out a Survey! Filled Out a Survey! Filled Out a Survey!

I hope my rendition of “Let it Snow” hasn’t offended you too much to fill out our World Dairy Diary survey. If not, those who complete the survey will have a chance to win $250. Happy Holidays and may Santa bring you some extra green this year.

Jersey Association Seeks Nominations

News EditorJersey Association

January 15, 2011 is the deadline for nominations for four awards to be presented at the Annual Meetings of the American Jersey Cattle Association and National All-Jersey Inc. in Wisconsin Dells, Wis., June 22-25, 2011.

Master Breeder Award. The Master Breeder Award is bestowed annually upon a living AJCA member, family, partnership, or corporation, who, in the opinion of the Board of Directors, has bred outstanding animals for many years and thereby has made a notable contribution to the advancement of the Jersey breed in the United States.

Distinguished Service Award. The Distinguished Service Award is bestowed upon as many living AJCA members and/or members’ families, who, in the opinion of the Board of Directors, have rendered outstanding and unselfish service for many years and thereby have made a notable contribution to the advancement of the Jersey breed in the United States.

Award for Meritorious Service. The AJCA-NAJ Award for Meritorious Service is bestowed annually upon a living individual, who, in the joint opinion of the Boards of Directors of the American Jersey Cattle Association and National All-Jersey Inc., has made a notable contribution to the advancement of the Jersey breed and the livelihood of Jersey owners in the United States through research, education, development, marketing, or other significant activities of the allied dairy industry.

Young Jersey Breeder Award
. These awards are bestowed annually upon as many living AJCA members and/or members’ families, who, in the opinion of the Board of Directors, merit recognition. Nominees must be active members of the American Jersey Cattle Association and must be at least 28 years of age but not more than 40 years of age as of January 1 of the recognition year. Selection is based upon expertise in dairy farming and Jersey cattle breeding; participation in AJCA and NAJ programs; and leadership in Jersey and other dairy and agricultural organizations.

Any lifetime member of the AJCA can nominate qualified persons for these awards. Nomination forms may be requested by contacting Paula England at 614-322-4469, or email to pengland@usjersey.com. Forms are also available from online.

Source: American Jersey Cattle Association