Enter New Holland’s Voice of the Next Gen Contest

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nh-fglCountry music fans are invited to fire up their creativity and submit a 30-second video of a portion of FGL’s #1, PLATINUM smash “Dirt” for one of five chances to win an all-expense-paid trip for two to the award-winning duo’s concert at the Giant Center in Hershey, Pa. on May 2, 2015. The contest winners and their guests will also take part in an exclusive meet and greet with FGL’s Tyler Hubbard at New Holland’s Pennsylvania headquarters.

The Voice of the Next Gen contest is part of New Holland’s year-long 120th Anniversary bash, celebrating not just the accomplishments of the past, but looking forward with excitement to the next generation of New Holland SMART products, customers and dealers.

“The song ‘Dirt’ was selected for the contest because its lyrics reflect New Holland’s roots in agriculture and our strong ties to those who work the land,” says Mark Hooper, New Holland’s Director of Marketing in North America.

The Voice of the Next Gen contest is open to adults age 18 and older in the United States and Canada. Contestants are asked to submit a 30-second video of themselves performing a portion of FGL’s hit song “Dirt,” either a cappella or with the accompaniment of their own music.

The contest begins March 1, 2015 and all eligible entries must be submitted by midnight Eastern Time, March 22, 2015. The five Grand Prize winners will be selected from among the top 20 videos, as determined by the public through likes from March 23-30, 2015. Criteria for selecting the five winners will be based on originality, creativity, entertainment value and interpretation of New Holland’s Voice of the Next Gen theme. One winner from among the five Grand Prize winners will be awarded the “New Holland Voice of the Next Gen” title.

Agribusiness, contest, New Holland

Doing What is Right for the Pig

Jamie Johansen Leave a Comment

bivi-shs-15-25-editedAnimal welfare continues to be at the forefront of discussion throughout the swine community. And Dr. Angela Baysinger’s talk at Boehringer Ingleheim’s Swine Health Seminar hit on just that. Pig welfare and doing what is right for the pig centered discussion on crates and pain mitigation in castration and tail docking. I had a chance to speak with Dr. Baysinger following her presentation and before we got to the nitty gritty, we quickly bonded over our home state…Missouri.

“The swine industry has been changing since the time I started raising pigs in the 70’s. The pendulum has swung from outdoors to pen gestation to crates and now it is swinging back. Everything in life changes over time and we as a swine industry are just going to change and adapt to what we need to do, but it is what’s best for the pig that we need to keep focus on.”

Dr. Baysinger said many of the issues on the farm include getting the message to the barn and remembering changing doesn’t mean caving. She also said that people are the most important thing we tend to forget. People are the foundation for care of the pigs. People should feel empowered to speak when they see something wrong. Training and education are key and she adds that we need to remember that they aren’t simply hired hands anymore. The key is to have a better understanding of the world in which we operate.

Listen to my complete interview where she touches on the future and discusses some conversations she has had along the way to providing a better understanding of pig welfare to producers, vets and the consumer. Interview with Dr. Angela Baysinger, PIC

Find all the photos from the event here: 2015 BIVI Swine Health Seminar Photo Album

Agribusiness, Animal Health, Animal Welfare, Audio, Boehringer Ingelheim, Swine

U.S. Roundtable for Sustainable Beef Formed

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Screen Shot 2015-03-03 at 12.59.11 PMA group of U.S. beef value chain participants including producers, processors, retailers, foodservice operators, packers, allied industry and non-governmental organizations announced the launch of the U.S. Roundtable for Sustainable Beef (USRSB). The multi-stakeholder roundtable will identify sustainability indicators, establish verification methodologies, and generate field project data to test and confirm sustainability concepts for use throughout the United States. The USRSB adopts an approach whereby social, economic and environmental considerations are balanced to achieve sustainable outcomes.

“Research tells us American consumers are increasingly interested in the social, economic and environmental impacts of the beef they purchase,” said Nicole Johnson-Hoffman, vice president of Cargill Value Added Meats and interim chair of USRSB. “For the first time, the entire U.S. beef value chain, including representatives who raise cattle and produce, market and sell beef, in addition to representatives from the NGO community and allied businesses, are coming together to establish metrics and criteria that will be used to benchmark the present and help measure improvements in the sustainability of American beef going forward.”

USRSB’s mission is to advance, support and communicate continuous improvement in U.S. beef sustainability through leadership, innovation, multi-stakeholder engagement and collaboration. Utilizing the definition for sustainable beef recently released by the Global Roundtable for Sustainable Beef (GRSB), the USRSB will develop sustainability indicators relevant to the various beef systems in the United States, as well as a means to verify sustainable progress in a transparent manner that can be shared. Similar to GRSB, the USRSB will not mandate standards or verify the performance of individual beef value chain participants.

The USRSB is being directed by an interim board of directors that includes representatives from Cargill, Beef Marketing Group, Texas Cattle Feeders Association, Micro Technologies, Merck Animal Health, JBS USA, McDonald’s, Walmart, World Wildlife Fund, The Nature Conservancy, Noble Foundation and the King Ranch® Institute for Ranch Management. Participation will be open to individual producers, producer associations, processors, retailers, foodservice operators, allied industry and civil society.

A complete list of members can be found here. Membership will be open to additional founding members until June 1, 2015.

Ag Group, Animal Health, Animal Welfare, Beef, sustainability

2015 BIVI PRRS Research Awards Announced

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BIVI_288_logo.212131245_stdThe threat from new or evolving swine diseases reminds producers and veterinarians of the critical role ongoing research plays in helping find solutions to problems that reduce production and profitability. When it comes to porcine reproductive and respiratory syndrome (PRRS), time has proven there are no easy, simple or quick solutions.

For the past 12 years, the Boehringer Ingelheim Vetmedica, Inc. (BIVI), Advancement in PRRS Research Awards has recognized and supported those who provide practical approaches to manage the disease.

Recently at the American Association of Swine Veterinarians (AASV) Conference in Orlando, BIVI announced the three recipients of its 2015 PRRS Research Awards. Including the three research awards for this year, the company has contributed nearly $1 million to fund 40 separate PRRS research projects.

This year, BIVI awarded a total of $75,000 to support three separate projects by independent swine disease researchers and practitioners.

From the many PRRS research proposals submitted for the 2015 awards consideration, the three following award recipients were selected and recognized at the March AASV Conference in Orlando:

Dr. Robert Morrison, DVM, Ph.D., University of Minnesota – A research project to evaluate the impact of PRRSv immune status at time of infection on time to stability (TTS) and time to baseline production (TTBP) in infected sow herds.

Dr. Beatriz Martinez Lopez, DVM, Ph.D., University of California, Davis – A study to evaluate the role of direct (i.e. animal contact) and indirect (i.e. airborne) transmission of different PRRSv genotypes within and between different swine production systems in the US.

Dr. Laura Greiner, Ph.D., M.S., Carthage Innovative Swine Solutions – A study to understand the actions and implications of people during unloading at lairage on PRRS/PEDV contamination of swine transportation equipment.

The three research proposals were selected based on established criteria that included potential for economic impact to the swine industry; originality and scientific quality; and probability of success in completing the study.

Agribusiness, Animal Health, award, Boehringer Ingelheim, PRRS, Research, Swine

EggLand’s Best Overhauls Website

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Screen Shot 2015-03-03 at 8.45.14 AMEggland’s Best recently tapped New Jersey-based digital marketing agency Revolution Digital to rejuvenate their website. After winning a competitive RFP process by staying true to Eggland’s Best goals and values, the agency was asked to bring a bright and fresh look to their site that highlights the eggs as better tasting and nutritionally superior than ordinary eggs.

The Revolution Digital team did an end-to-end overhaul of the existing website using research gathered through targeted focus groups to create an interface that evokes feelings of classic Americana, food, family, and fun. The agency used a clean white background to underscore the premium quality and freshness of each Eggland’s Best egg, and prominently featured the brand’s social media outlets on the home page to set the tone for consumer engagement.

Agribusiness, Eggs, Poultry

Gelbvieh Association Elects 2015 Board of Directors

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Screen Shot 2015-03-03 at 8.18.57 AMMembers of the American Gelbvieh Association (AGA) elected five candidates to serve three-year terms on the AGA Board of Directors. The election was held during the annual membership meeting at the AGA Annual Convention Impacting the Beef Business™ with Maternal Influence, Saturday, January 10, 2015.

Newly elected board members are Dustin Rippe, Hubbell, Nebraska and Lowell Rogers, Seminary, Mississippi. Re-elected to serve second terms were Andy LeDoux, Agenda, Kansas; Neal Pearson, Lake City, South Dakota; and Duane Strider, Asheboro, North Carolina.

The Board of Directors then elected individuals to serve in leadership positions on the 2015 AGA Executive Committee. Neal Pearson was selected to be the 30th president of the American Gelbvieh Association. He succeeds Past President Rob Arnold, Minot, North Dakota.

Elected as vice president was Dan Warner, Beaver City, Nebraska. Duane Strider was elected as secretary and Grant Thayer, Ramah, Colorado, will serve as treasurer.

The other members of the AGA Board of Directors are: Brian Dunn, St. John, Kansas; Emily Griffiths, Kendallville, Indiana; Bob Hart, Kansas City, Kansas; David Martin, Judsonia, Arkansas; Ronnie Rogers, Mendon, Missouri; Scott Starr, Stapleton, Nebraska; Walter Teeter, Mt. Ulla, North Carolina and Gary Tilghman, Glasgow, Kentucky.

Retiring members of the 2014 AGA Board of Directors were Rob Arnold, Minot, North Dakota and Bob Prosser, Winslow, Arizona. Arnold and Prosser each served two consecutive three year terms and their dedication and service to the association is appreciated by many.

Ag Group, Beef, Breeds, Gelbvieh

BIVI Launches Site for PED Management

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bivi-shs-15-100-editedBoehringer Ingelheim Vetmedica, Inc is proud to announce their launch of SOURCE, a management protocol for vets and producers that will serve as an information resource in their fight against and prevention of the porcine epidemic diarrhea (PED) virus. The site is live and can be found at www.PEDreSOURCE.com.

According to Greg Cline, DVM, technical manager for enteric disease products at BIVI, SOURCE is a six-step systematic approach to PED prevention and control featuring one of the industry’s most complete information resources on PED. It was developed based on the company’s decades of experience and extensive research with other highly infectious swine diseases.

“SOURCE is a logical, science-based approach to PED control and management. This approach and its principles have proven highly effective in helping the industry manage other costly swine diseases,” Cline says.

“We’ve taken proven concepts and the benefits of a holistic approach to analyzing disease goals, risk and management, and added much of what we’ve recently learned about PED, to develop sound, practical management protocols that producers can implement into their specific operations.”

SOURCE is an acronym, with each letter representing one of six steps in the protocol: State desired goals; Obtain current status; Understand current risk factors; Reduce risk factors; Construct solutions; and Execute and monitor solutions.

SOURCE also is a consolidated information resource that utilizes BIVI’s extensive swine technical and diagnostic expertise. The site includes links to additional university and industry sites and an interactive risk analysis and herd management plan. Because the site is an always-evolving information platform, any new PED data and information will be shared as it becomes available. The company has plans to expand SOURCE later this year to include expanded risk analysis and links to additional resources.

I caught up with Dr. Cline over the weekend at BIVI’s Swine Health Seminar. Not only did I learn a great deal about SOURCE, I also learned we are both Southwest Missouri kindred spirits. Listen to my complete interview here: Interview with Dr. Greg Cline, Boehringer Ingelheim

Find all the photos from the event here: 2015 BIVI Swine Health Seminar Photo Album

Agribusiness, Animal Health, Audio, Boehringer Ingelheim, Swine

PED Update at BIVI Swine Health Seminar

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Screen Shot 2015-03-02 at 1.45.22 PMOne of the hottest topics in the swine industry continues to be the Porcine Epidemic Diarrhea (PED) virus. So, naturally it was the center of Dr. Joe Connor’s presentation during Boehringer Ingelheim Vetmedica Inc.’s (BIVI) annual Swine Health Seminar. Dr. Connor serves as President of Carthage Vet Services and focused on what we’ve done correctly, what we’ve done wrong and what we should do in the future.

I sat down with Dr. Connor following his talk and asked him of all the things we have learned over the past two years, what do you feel has been the most important in terms of progressing our understanding of the virus. “The most important part of that is how do we think about where our risks are in fecal oral transmitted pathogens of which this is several that we deal with. What we hope moving forward is that our research and practical application will decrease the transmissions of fecal oral pathogens.”

“Even though we had an insult to our industry, we may look back and say that at least intensification of things we knew we had to do were very helpful in reducing the transmission of not only in enteric coronaviruses, but other viruses as well.”

Dr. Connor goes on to share his confidence for a model to tackle PED and applauds the industry for coming together to get this far. He admits there is still a lot to do, but PED was a wake up call enabling all stakeholders to take what it taught them and use it to protect the industry.

Listen to my complete interview with Dr. Connor here: Interview with Dr. Joe Connor, Carthage Vet Services

Find all the photos from the event here: 2015 BIVI Swine Health Seminar Photo Album

Agribusiness, Animal Health, Audio, Boehringer Ingelheim, Swine

CWT Assists with Cheese & Butter Export Sales

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CWT-logo6Cooperatives Working Together (CWT) has accepted 11 requests for export assistance from Dairy Farmers of America, Northwest Dairy Association (Darigold), Tillamook County Creamery Association and United Dairymen of Arizona who have contracts to sell 2.477 million pounds (1,124 metric tons) of Cheddar, Gouda, and Monterey Jack cheese and 385,809 pounds (175 metric tons) of butter to customers in Asia, the Middle East, and the South Pacific. The product has been contracted for delivery in the period from March through August 2015.

Year-to-date, CWT has assisted member cooperatives who have contracts to sell 9.709 million pounds of cheese and 18.839 million pounds of butter to eighteen countries on five continents. The amounts of and butter in these sales contracts represent the equivalent of 513.481 million pounds of milk on a milkfat basis.

Assisting CWT members through the Export Assistance program, in the long-term, helps member cooperatives gain and maintain market share, thus expanding the demand for U.S. dairy products and the U.S. farm milk that produces them. This, in turn, positively impacts U.S. dairy farmers by strengthening and maintaining the value of dairy products that directly impact their milk price.

The amounts of cheese and related milk volumes reflect current contracts for delivery, not completed export volumes. CWT will pay export assistance to the bidders only when export and delivery of the product is verified by the submission of the required documentation.

Ag Group, Butter, Cheese, cooperatives, cwt

Shape the Discussions & Frame the Questions

Jamie Johansen 1 Comment

bivi-shs-15-10-editedOn the eve of the 46th Annual Meeting of the American Association of Swine Veterinarians, Boehringer Ingelheim Vetmedica Inc. hosted their 2015 Swine Health Seminar. The one-day event was packed with information for veterinarians and producers. First to take the stage was Dr. Peter Kristensen, Director PIC Europe at Genus.

He shared insights into Europe and North America’s regulatory and legal environment issues and posed the question – Are we really that different? I caught up with him after his presentation and he mentioned his work in both countries, which has provided him a unique perspective of the industry on both sides.

“You need to be aware that as an industry grows in exports, those strategic decisions are more complex with multiple stakeholders. I try to share some examples of antibiotics and welfare in Europe where having been passive has been very detrimental to the industry.”

“I think it’s about framing questions and not constantly having to answer questions that others have framed for you. I think antibiotic consumption and the use of it is one where the industry has a chance to educate the consumer saying we use antibiotics to treat sick animals. We are responsible in the way we do it and this is what it looks like. I think that is one area were you need a joint strategy and a aggressive approach.”

Dr. Kristensen said his take home message to those in attendance was simply to make a decision. He said to either turn right or turn left, but get out of the middle of the road. “I am not here to sell you a strategy. I am here to sell you the importance of shaping a discussion, shaping an image as an industry as being responsible animal producers in the U.S.”

Listen to my complete interview with Peter here: Interview with Dr. Peter Kristensen

Find all the photos from the event here: 2015 BIVI Swine Health Seminar Photo Album

Agribusiness, Animal Health, Audio, Boehringer Ingelheim, Swine