Rockin' Refuel Developed by Shamrock

News EditorIndustry News, Milk

Shamrock Farms is excited to introduce what may be the first chocolate-milk based sports beverage. The beverage was developed after the release of a 2006 report by the International Journal of Sport Nutrition and Exercise Metabolism reported released a study that indicated chocolate milk may work as well as sports drinks for recovering from strenuous exercise.

Rockin’ Refuel has 20 grams of protein and other ingredients the company says help repair and rebuild muscles after exercise.

Shamrock Farms marketing director Sandy Kelly said focus groups that have tried its chocolate-milk drink have had an “overwhelmingly positive” reaction.

“The concept of protein to rebuild muscles isn’t new. But to have an option as . . . desirable as chocolate milk is something consumers sparked to,” she said.

12 Comments on “Rockin' Refuel Developed by Shamrock”

  1. Sounds awesome. Shamrock Farms makes the best tasting chocolate milk I’ve ever had and I’m excited to see what they can do with a protein shake type thing.

  2. Sounds awesome. Shamrock Farms makes the best tasting chocolate milk I’ve ever had and I’m excited to see what they can do with a protein shake type thing.

  3. Sounds awesome. Shamrock Farms makes the best tasting chocolate milk I’ve ever had and I’m excited to see what they can do with a protein shake type thing.

  7. i live in minnesota and i do not like the milk here, i saw this protein milk and i like it very much, but i can only find it at one store, i wish i could find it buy the bulk then i can drink more milk every day.

  8. i live in minnesota and i do not like the milk here, i saw this protein milk and i like it very much, but i can only find it at one store, i wish i could find it buy the bulk then i can drink more milk every day.

  9. i live in minnesota and i do not like the milk here, i saw this protein milk and i like it very much, but i can only find it at one store, i wish i could find it buy the bulk then i can drink more milk every day.

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