Dodge Ram declared 2012 as the “Year of the Farmer” with its popular “So God Made a Farmer” commercial aired during the Super Bowl in February. Ram pledged to donate up to $1 million to FFA for views of the “Farmer” video on the Ram Truck brand website. The brand reached the 10-million-view milestone, equating to the $1 million donation, in less than a week.
“To date, ‘Farmer’ has been viewed online more than 22 million times, underscoring America’s interest in and support for the important role farmers play in our country,” said Reid Bigland, President and CEO, Ram Truck Brand, Chrysler Group LLC. “It is a pleasure to present the check to FFA and to be among thousands of dedicated FFA members who convey the spirit of what we at Ram Trucks value most of all – courage, dignity, integrity and example-setting through hard work.”
Since then, the promotion has reached all facets of the industry and raise awareness about the dedication and passion it takes to produce the nation’s – and world’s – food.
In addition to its donation, Dodge Ram also presented Sapp with the first copy of its book, “The Farmer in All of Us” that will soon be published by National Geographic.
The coffee table book features a comprehensive collection of agriculture, farming and family farm photography. Proceeds will go to FFA’s “Give the Gift of Blue” program, which donates traditional FFA blue corduroy jackets to members who would not otherwise be able to own their own.