The Cargill booth at the 2015 World Dairy Expo featured an especially unique 3D art exhibit: studio and street artist Casey Kasparek created a different dairy-themed image in the exhibit space each day, working by hand, and using silage as the medium.
The silage art demonstrations were held as part of the company’s new Dairy Dreams campaign, which has created a platform for customers within the dairy industry to tell the story of their experience with Cargill, and how it has affected their lives.
“What we were continually hearing from customers is that consultants are able to help them see things that weren’t there before,” said dairy marketing communications lead Josh Hushon during an interview at the event, “Cargill has helped them visualize their dreams and bring them to life.”
The campaign showcases the variety and diversity in the kinds of operations that Cargill services, as well as the different goals each producer has for their operation. Whether that goal is focused on meeting certain levels of production, or on simplifying their lives to make more time for family, the campaign highlights the incredible impact Cargill has on the lives of all of these producers.
The campaign is also contributing to the world outside of the dairy industry, by showcasing the dairy industry to an outlet accessible to consumers.
“We hope it helps put a face on what a farmer is,” said Hushon, “We’re hoping these stories can help contribute to awareness on who a dairy producer is, what they care about, what they value, and what’s important to them.”
Listen to my interview with Josh here:Interview with Josh Hushon, Cargill
View and download photos from the event here: 2015 World Dairy Expo Photo Album