In a recent study, 1,000 New York moms were asked about family’s habits. Out of that group, only 14% said they make it a rule to serve milk with meals. To help re-introduce milk to the family table, the American Dairy Association and Dairy Council in New York is conducting a contest for a New York family to win a … Read More
Bucky Badger Promotes Milk
The Wisconsin Milk Marketing Board (WMMB) has teamed up with Bucky Badger, the University of Wisconsin-Madison’s mascot to encourage students to drink milk. The got milk? Bucky Does! promotional campaign includes school promotional kits and live Bucky Badger appearances at five Wisconsin middle schools. The campaign focuses on the health benefits of milk highlighting calcium and the eight other essential … Read More
California Milk Board Utilizes Internet
The newest milk TV spot could be a testament to how even traditional advertisers are going to where millions of viewers are spending hours of their time everyday: the internet. While milk has lots of health benefits, it is a drink that’s not always top of mind outside the home. This is why the California Milk Processor Board (CMPB) — … Read More
Get a Dairy Checkoff Update From Paula Maebon
Paula Maebon is on the Dairy Checkoff board. She was on hand here at Expo to talk about what the Checkoff is doing for dairy producers. For one thing she says they’re working hard to make sure the public has a good image of dairy producers. For that reason they created the DairyFarmingToday.org website. It provides consumers with lots of … Read More
Royek Crowned Pa. State Princess
Congrats to Lyndsey Royek of Erie County is the new 2007-2008 Pennsylvania State Dairy Princess! Lyndsey was crowned on Saturday, September 29 at the 51st Pennsylvania Dairy Princess Pageant. Her royal court includes 1st Alternate Stephanie Beeman of Cumberland County and Sarah Weimer of Clarion-Venango Counties. The contestants were judged on their public speaking skills, knowledge of the dairy industry, … Read More
Great Milk Comes from Happy Cows
Those Happy, California Cows who have been promoting Californian cheese, will now be promoting California milk. Starting this month, a $40 million national advertising campaign promoting milk produced by California dairies will be launched. The campaign, to begin at the end of September, includes placing a seal reading “Real California Milk” on some containers of milk, yogurt, butter and ice … Read More
Dairy Ingredients Market Growing
There’s apparently a growing market for dairy products as ingredients. Nutrition bars would be one example. You may not have noticed, but there’s change underway in the American food industry. Dairy ingredients are showing up in an amazing array of products that you might not traditionally think of when you think of dairy. There’s more on that, as Brian Baxter … Read More
Milk and Music
A few weeks ago, I told you about the new Hayden Panettiere got milk ad? Today, I found out that teens can visit this website to not only see behind the scenes photos and videos of the shoot, but to also download free music! Kids enter a UPC code from any milk packaging to download a free track. Heroes star, … Read More
Plastic Increases Sales
One school district in Florida is experiencing what many districts across the nation are – an increase in school milk sales when that milk is packaged in plastic containers. Milk, the lunchtime staple long sold in cardboard cartons, is getting an upgrade in Martin county schools, where students this year can buy pint-sized plastic bottles and 8-ounce bottles known as … Read More
Pa. Students to Discover Dairy
Pennsylvania teachers will have a new tool when the 2007 school year begins, a free Web-based lesson series that teaches third and fourth graders about the dairy industry in the Keystone state. Called “Discover Dairy” the five lesson series was funded by the Pennsylvania Dairy Promotion Program and developed in a partnership with the Mid-Atlantic Dairy Association and the Pennsylvania … Read More