Wisconsin is still known for cheese, a fact that the restaurant, The Old Fashioned is taking to heart. The menu at the restaurant features many fantastic dishes made with Wisconsin cheese, including an old favorite, Macaroni and Wisconsin Cheese. Now you can try your hand at Chef Patrick O’Halloran’s recipe, thanks to the Wisconsin Milk Marketing Board. Chef O’Halloran shared … Read More
:-{)
You’re going to get a kick out of this. MilkPEP, funded by the nation’s dairy processors, has launced a new campaign to reach teens through the very popular medium of text messaging. The smiley 🙂 gets a milk mustache! :-{) If you don’t know, those are examples of emoticons that are used in the electronic world to help express emotion, … Read More
SpongeBob Loves Cheese!
Ok readers, this story just plain makes me mad. Banning cheese ads from children’s programming? Shouldn’t we be more worried about fries, chips and candy? What do you think of this activist group’s tactics? The Physicians Committee for Responsible Medicine (PCRM), which encourages a vegetarian diet, is taking aim this time at cheese — and SpongeBob SquarePants. The group has … Read More
New Campaign Reaches Audience
The Milk Processor Education Program (MilkPEP) has created new advertising targeting Hispanic mothers. The campaign will encourage the Hispanic audience to make good beverage choices, like low-fat milk, for their families. The campaign was created to communicate to Hispanics the importance of drinking 3 glasses of low-fat milk a day. The commercials emphasize that low- fat milk is equal in … Read More
Super Dairy Bowl
It’s Super Bowl time and the dairy industry is ready for it. Regardless of whether the Colts or the Bears win Super Bowl 41 in Miami, dairy producers have already scored big thanks to another successful year teaming up with the National Football League to increase milk, cheese and yogurt sales. Brian Baxter has more in this report. Download and … Read More
2007 Oregon Dairy Princess
Oregon crowned a new Dairy Princess-Ambassador on January 13th, Shannon Henderson of Tillamook county. Kristine Duyck was named first alternate and Miss Congeniality. In an interview, Henderson said she got interested in the program when she was a little girl. “I saw the dairy princesses and got their autographs, and I just knew that eventually I’d be running for the … Read More
Glamorous Advertising
Here’s an interesting story I came across. Our dairy promotions in the U.S. have been very successful, something producers in the UK have noticed. The links below will lead you to some promotions you may have missed in the past. I particularly like the “milk rap” the Dairy Farmers of Ontario came up with. The UK has a long history … Read More
Pyramid in Stores
The new food pyramid is heading for your grocery stores. A campaign to encourage shoppers to buy foods based on the pyramid recommendations was announced last week. The campaign will include point-of-sale information, such as shelf cards at the dairy case that remind consumers milk is a recommend part of a healthy diet. The triangle-shaped guide for healthy eating will … Read More
Think About Your Drink
The start of a new year brings a new milk campaign. Called Think About Your Drink, the campaign’s goal is to raise awareness of the role beverage choices could play in the rising obesity. A new comprehensive analysis of U.S. beverage consumption called What America Drinks suggests that making healthier beverage choices could play a key role in the battle … Read More
Checkoff 2006
Here we go folks, the first top 10 list of 2007! This one comes from our friends at Midwest Dairy Association and DMI and wraps up the top check-off gains from last year. Your investments have been hard at work! To read more detailed information about each numbered point, click here “Much of our success this year is due to … Read More