Pork Board Examines International Marketing Opportunities

Jamie JohansenAg Group, International, Marketing, Pork, Pork Checkoff, Promotion

The National Pork Board announced a study that will explore alternatives for promoting pork’s quality and sustainability benefits with international consumers. The study, to be conducted by SIAM Professionals, LLC, will evaluate existing marketing strategies and partners to identify methods for improving pork’s position as the global meat of choice. Funded through America’s Pork Checkoff, this project will evaluate the … Read More

New President for Livestock Marketing Association

Jamie JohansenAg Group, Auctions, Livestock, LMA, Marketing

Dan Harris, owner of Holton Livestock Exchange in Holton, Kan., has been elected president of the Livestock Marketing Association (LMA). In this role, he will spend two years leading the nation’s largest membership organization representing more than 800 local livestock auction markets and allied businesses. Harris is no stranger to having a microphone in his hand; but, as he told … Read More

Lotz Wins World Livestock Auctioneer Championship

Jamie JohansenAg Group, Auctions, Beef, Livestock, Marketing

Blaine Lotz of Edna, Kan. proved his world-class talent as a livestock auctioneer at the 51st anniversary of the Livestock Marketing Association’s (LMA) World Livestock Auctioneer Championship (WLAC) in Knoxville, Iowa, on Saturday, June 21. As a third-generation auctioneer, the world champion was quite familiar with the livestock marketing industry. When he was 15, Lotz attended auctioneering school at Western … Read More

ANIMART Adds a New Director of Communications

Jamie JohansenAgribusiness, Dairy, Marketing

ANIMART, Inc. announces the recent addition of Anita “Annie” Bovine as Director of Communications for the dairy and livestock division which provides animal health products, supplies and solutions to producers. As Director of Communications, Annie will be responsible for the task of passing on breaking industry news to consumers, introducing new and exciting products and spreading smiles and laughs throughout … Read More

Online Livestock Auction Now Accepting Bids

Jamie JohansenAgribusiness, Auctions, Livestock, Marketing

Livestock auctions are moo-ving online. Pasture Road, a groundbreaking livestock auction, allows you to hawk your wares from the comfort of your home, barn or hay bale. The goal of pastureroad.com is to extend the convenience of eBay to livestock and agricultural equipment, allowing buyers and sellers to come together and search thousands of national and local listings. “We believe … Read More

Bull Stubs Form Marketing Agreement

Jamie JohansenAccelerated Genetics, Agribusiness, Genetics, Marketing

Wisconsin-based Accelerated Genetics announces a joint marketing agreement with United Kingdom-based Cogent Breeding Ltd. Under this new agreement Accelerated Genetics is the exclusive distributor in the United States and Canada for Cogent’s elite range of dairy and beef sires. The agreement also extends to sexed semen from selected sires. Cogent is the pioneering business behind sexed semen technology and supply, … Read More

BouMatic Sponsors NAMA Chapter

Jamie JohansenAgribusiness, Competition, Marketing

BouMatic, the largest U.S. based, globally operating dairy equipment company, announces their sponsorship of University of Wisconsin-Platteville’s Pioneer National Agri-Marketing Association (NAMA) Chapter to the national NAMA product marketing competition. “We appreciate BouMatic’s contribution to Pioneer NAMA, UW-Platteville,” states Abigail Fink, Pioneer NAMA President. “BouMatic’s support made it possible for us to attend the competition this year.” BouMatic’s President, Todd … Read More