Updating agri-marketers on industry trends and educating them on the latest research and technology is always the goal of the NAMA Bootcamp and this year’s event also served that purpose. On the Mo-Kan Farm pre-conference tour attendees stopped at Byergo Angus Farms in Northwest Missouri to get a short-course on purebred beef production and direct market beef. Bryson Byergo led … Read More
Time To Become A REBEL With Alltech
Who’s ready to be a REBEL? Tomorrow Chuck and I will head to Lexington, KY for Alltech’s REBELation. This once-in-a-lifetime conference is merging science, agriculture, entrepreneurship, business and marketing to inspire and re-engergize lives and businesses. Keynote speakers will include General Colin Powell, U.S. Army Retired, former United States Secretary of State; John Calipari, Head Coach of the University of … Read More
WMMB Candidates Announced for 2015
The Department of Agriculture, Trade and Consumer Protection (DATCP) announced nine nominees who are certified eligible for the Wisconsin Milk Marketing Board (WMMB) 2015 Board of Directors election. Here are the candidates, listed by district and in alphabetical order: District 2 – Florence, Forest, Langlade, Marinette, Oconto and Vilas Candidate: Connie Seefeldt of Coleman District 5 – Dunn and St. … Read More
Alltech Marketing Hire to Support Midwest
Alltech is proud to announce an addition to their field marketing team. Terran Smith joins the company as its Midwest Marketing Specialist. Smith is a graduate from North Dakota State University with a bachelors of science in public relations / advertising and journalism. She has worked in a variety of different marketing capacities before joining Alltech. “We are looking forward … Read More
Millennial Marketing at Alliance Summit
Jeff Fromm, author and executive vice president of Barkley, the largest employee-owned advertising agency in the United States, will address attendees at the Animal Agriculture Alliance’s annual Stakeholders Summit, to be held May 6-7, 2015 in Kansas City, MO. Early registration is now available for the 2015 edition of the Alliance’s showcase event, themed “The Journey to Extraordinary.” Author of … Read More
2015 Wisconsin Milk Marketing Board Election
The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) will use a new theme, “Be the Future,” to help generate awareness of the upcoming 2015 Wisconsin Milk Marketing Board director election. By serving on the Wisconsin Milk Marketing Board (WMMB), producers can take action and join the bold leadership that promotes America’s Dairyland. “Dairy is Wisconsin’s signature industry, fueling … Read More
Be a NJAA Communicator, Journalist or Marketer
Now in its second year, the National Junior Angus Association (NJAA) is offering members the opportunity to experience communications, journalism, marketing and photography through Media Crew. Applications, due April 1, are now available online for NJAA members who have completed ninth grade and have an interest in learning about media reporting. “With the positive feedback we received from lasts year’s … Read More
Register for Industry Leading Ag Marketing Conference
Ranch House Designs Inc. has provided hands-on workshops in agricultural marketing, livestock marketing and agricultural photography since 2011. Their latest event will take place March 27-29th in Kansas City, MO and I will be there. Join me atThe Gathering Conference, a leading educational workshop in the industry that is great for farmers and ranchers, association staff members and industry professionals. … Read More
NSIP Commits to Rebranding Initiative
Following a competitive RFP process, the National Sheep Improvement Program (NSIP) has selected Demeter Communications for its Rebranding Initiative. The purpose of the rebranding is to better position NSIP as the genetic selection tool for U.S. sheep producers, and increase usage of the technology for the benefit of all segments of the industry, according to Reid Redden, NSIP chairman. The … Read More
How to Understand Tomorrow's Consumer
The most important element in the chain of the beef industry is obviously the consumers. That is why it is imperative that we understand them. Sounds simple, right? Not always, because we have such a diverse array of consumers. The American Hereford Association brought in two experts to talk to producers about six thought starters to help us all understand … Read More