Unanimous NPB Support For North Carolina Advisement

Lizzy SchultzAg Group, Animal Activists, Marketing, NPPC, Pork, Pork Checkoff, usda

The National Pork Board announced that 145 Pork Checkoff delegates unanimously joined the North Carolina Pork Council in support of an advisement introduced during the National Pork Board delegate assembly at the National Pork Industry Forum, held March 3-5. The delegates represent 43 US states and importers, and every state represented in the delegate body added their name as co-sponsors … Read More

AgriClear Announces Two New Collaborations

Lizzy SchultzAg Group, Beef, Company Announcement, Marketing

AgriClear, a partnership with TMX Group and NGX, a wholly-owned subsidiary of TMX Group, and North America’s premier online transaction and payment platform for cattle buyers and sellers, has announced that the company will be collaborating with two progressive Texas-based cattle industry organizations: the American Akaushi Association, which represents live producers of the Akaushi (Japanese Red) breed of cattle, and … Read More

Alltech ONE Symposium Promises to Inspire

Lizzy SchultzAg Group, Alltech, Audio, Events, Industry News, International, Marketing

Last year, Alltech’s Rebelation symposium offered the industry an unprecedented opportunity for global collaboration by hosting programs, discussions, and information sessions with some of the worlds greatest innovators. This year’s symposium is called ONE, and it promises to be even more unforgettable. ONE is a forum, hosted by Alltech, for industry professionals to discuss world-changing ideas with other industry leaders … Read More

Former Buzzfeed VP Talks Ag Marketing

Lizzy SchultzAg Group, Audio, Communications, Dairy Business, Dairy Strong, Internet, Marketing, Social Media

The 2016 Dairy Strong conference featured a variety of exceptional keynote presentations, with many presenters coming from outside of the agriculture sector, but few would argue that any of them made as strong of an impact as Jonathan Perelman’s. Perelman is the Head the Digital Ventures at ICM Partners, the former Vice President of Motion Pictures at Buzzfeed, the former … Read More

#FoodD Dietician Talks Consumer Disconnect

Lizzy SchultzAudio, consumer, Dairy Strong, Food Dialogue, Marketing, Nutrition, Organic, sustainability, USFRA

The 2016 Dairy Strong Conference was able to serve as a host for the United States Farmers and Ranchers Alliance’s (USFRA) latest installment of Food Dialogues, a comprehensive discourse on food production between a panel of food industry experts. This group of panelists was asked to focus discussion around the controversial topic of sustainability. One panelist was Lauren Linsley, RDN, … Read More

Barnstorm – Build Your Brand, Strengthen Your Reputation

Jamie JohansenAdvocate, AgChat, Agribusiness, Audio, Communications, Marketing

What does reputation have to do with farming and ranching? Actually, a lot! The folks at Osborn Barr truly believe it and have launched Barnstorm, a site solely dedicated to helping farmers and ranchers share their story, build their brand and establish a trusted reputation. Karen Pfautsch, Director of Barnstorm, sat down with cattle producers during the recent Missouri Cattlemen’s … Read More

John Block Reports on Chipotle

Lizzy SchultzAg Group, Audio, consumer, Food, food safety, Marketing, Organic

The latest commentary from John Block Reports from Washington, sponsored by John Deere and the National Corn Growers Association, discusses the marketing and advertisement tactics of Chipotle Mexican Grill, the fast food restaurant that has been linked to several outbreaks of e. coli and norovirus nationwide. Chipotle has built its brand by putting down conventional food production methods, marketing the … Read More

Dairy Checkoff and Domino's Continue to Deliver

Lizzy SchultzAg Group, Cheese, Dairy, Dairy Checkoff, Dairy Management Inc., Food, Marketing

Dairy checkoff is continuing its work in revitalizing the pizza industry, unlocking benefits for dairy farmers along the way, through its ongoing partnership efforts with food service companies such as Domino’s. The impact of these partnerships on production has been substantial, as checkoff’s local and national efforts with partners in pizza and food service have helped to move four billion … Read More

Art Exhibit Showcases Cargill Dairy Dreams

Lizzy SchultzAg Group, Cargill, Communications, Dairy, dairy farming, Marketing, Promotion, Social Media, World Dairy Expo

The Cargill booth at the 2015 World Dairy Expo featured an especially unique 3D art exhibit: studio and street artist Casey Kasparek created a different dairy-themed image in the exhibit space each day, working by hand, and using silage as the medium. The silage art demonstrations were held as part of the company’s new Dairy Dreams campaign, which has created … Read More

Marketing to Producers in the Techie Age

Jamie JohansenAg Group, Audio, Farming, Marketing, NAMA, Ranches

Jared Spader has a strong and diverse background in agriculture. Currently, he is the US operations lead for AgCall, which serves as a human resources, project management and consulting firm for the ag community. Jared’s experience as a producer and marketer led him to moderate the producer panel at the recent NAMA Bootcamp. The panel is always a highlight for … Read More