Break out the tomato soup – April is National Grilled Cheese month, and Kraft Cheese is celebrating! Submit your favorite grilled cheese memory on April 16, and you may receive a coupon for a free package of Kraft Singles. The first 1,000 people who submit their favorite grilled cheese memory on April 16 will receive a coupon for one free … Read More
Guinness Record Attempt at Whole Foods
All cheese lovers out there – get ready for 3:00 p.m. EST April 12, when 270 Whole Foods Market stores will attempt a Guinness World Record for “Most Parmigiano Reggiano Wheels Ever Cracked” at the same time. Sounds like a fun Saturday afternoon to me! Check out a video and recipes featuring Parmigiano Reggiano. Whole Foods cheesemongers will demonstrate the … Read More
Leelanau Cheese is Tops
Leelanau Cheese Co.’s owners John and Anne Hoyt have seen a large increase in the interest for their artistian cheese, aged raclette, since winning the “best of show” last summer in the 24th annual American Cheese Society’s competition. Among the 1,200 entries for the title, were 200 producers ranging from farmstead operators to multimillion-dollar companies — including Cabot Creamery. John, … Read More
Nelson Joins Petition
The California based butter company, Challenge Dairy, has come under fire by the Animal Legal Defense Fund and country singer Willie Nelson. An online petition alleges that the Dairy uses products from a calf ranch that “violates state anti-cruelty laws.” An online petition urges the California facility as well as St. Paul, Minn.-based Land O’Lakes to stop using milk from … Read More
Ben & Jerry's Turns 30
Can anyone believe that 30 years ago America’s freezers were empty of Ben & Jerry’s ice cream? The now ubiquitous pint is celebrating the big 3-0 this year with a special anniversary flavor, Cake Batter. Want to know if your favorite flavor will celebrate another birthday? Check out Ben & Jerry’s online “Flavor Graveyard.” Ice cream giant Ben & Jerry’s … Read More
Wal-Mart Goes rBST Free
Wal-Mart Stores Inc is the latest and biggest retailer to declare that their private label milk will be rBST free. The move also includes the chain Sam’s Club. Its private-label Great Value milk is now being sourced only from cows that have not been treated with artificial growth hormones, such as recombinant bovine somatotropin (rbST). The retailer said its Sam’s … Read More
Milk Debuts on MySpace
Any parent who has a teenager in their household knows how important online communities such as MySpace are to the social networking of this age group. The California Milk Processor Board is using MySpace to target teens with the “White Gold” advertising campaign. White Gold(SM) is a rock star who through his music spreads his love of and devotion to … Read More
Elf and Witch Characters Promote Milk
The California Milk Marketing Board has announced its 2008 Spanish-language TV campaign entitled ‘Leyendas’ (Legends). The ads will feature an elf and witch character that communicate the benefits of drinking milk. “Our research indicates that Latino families connect to these characters,” says CMPB Executive Director Steve James. “The new spots are told just like a fairy tale with lessons in … Read More
Build-A-Bear Rocks with Milk
Build-A Bear Workshop is teaming up with Milk Rocks, a division of Milk Media, to feature its virtual world, on 120 million milk cartons in 95,000 elementary schools. In addition to the milk cartons, messaging on 12,500 posters and 15,000 book covers will help promote the campaign. The campaign is designed to be a fun way to promote health and … Read More
More Ice Cream Fun
The folks at Turkey Hill Dairy have announced the first annual Ultimate Flavor Tournament, just in time for March Madness! Think of it as your very own ice cream bracket, with lots of flavor slam dunks and three-pointers. Here’s how it works: Each week will feature a different series of match-ups, all voted on by you. We’ll start with 16 … Read More