Edy’s Grand Ice Cream is kicking off their fourth annual “Neighborhood Salute” – a chance for customers to win an ice cream party for up to 100 neighbors. Enteries must include an essay of 350 words or less on why your neighborhood deserves the special treat. Edy’s Slow Churned Neighborhood Salute begins online, where consumers can nominate their neighborhoods to … Read More
Cheese Trail is Vermont's Napa
We’ve all heard of a wine trail, but what about a cheese trail? The Vermont Cheese Council has created the Vermont Cheese Trail, in an effort to promote and publicize 34 farmstead and artisanian cheese makers. Visitors to the state can tour and sample cheese, much like they would in Napa Valley or other vineyards. Called the Taylor Farm after … Read More
Curtis to Star in Activia Ads
Actress Jamie Lee Curtis will be starring in new ads for the Dannon yogurt Activia. The company plans to air commercials in two phases, with the second phase encouraging viewers to submit their “Acitivia Story”. One of the spots shows Curtis relaxing on a couch with a newspaper. “First the bad news,” she says, showing the headline, and explaining that … Read More
BK Adds Mac & Cheese
The Burger King mascot may soon be advertising a bowl of mac and cheese to your kids. Burger King will test market Kraft macaroni and cheese at select locations. Burger King next week will start offering single servings of macaroni and cheese in test markets, said Heather Krasnow, a company spokeswoman. “It’s something we are considering for kids,” Krasnow said, … Read More
Safeway Annouces Art Winners
The grocery chain, Safeway Inc. has named 30 students ages 12 to 19 in their third annual “The Art of Dairy” art contest to promote the company’s private label milk brand Lucerne. These 30 students will apply their designs to life-sized cows in competition for the grand prizes. The contest, named after Safeway’s private label dairy brand, draws thousands of … Read More
Pa. Revises Label Guidelines
The state of Pennsylvania has announced that it will revise its original plan to ban milk processors from using labels that such as “No BST” from milk and dairy products. Instead, new guidelines will require that labels not be misleading and that there be a paper trail that can verify the claims made on the labels. For instance, a label … Read More
Final Decision on Clones Released
I know I’m a little late posting this news, but for those of you who haven’t heard yet, the Food and Drug Administration (FDA) has released their report that concludes that food from clonded animals and their offspring is safe. The agency has asked producers of cloned animals to continue their voluntary moratorium on the sale of meat and milk … Read More
Rascal Flatts – Milk Rocks!
The Milk Rocks! campaign now has power group Rascal Flatts on-board, and one lucky winner will have their dream come true – the chance to sing live onstage with the band! The contest, “Be a Milk Rock Star” starts on March 1 and will include advertisements on milk carton sides and lunchroom posters in more than 95,000 elementary, middle and … Read More
Dairy Today Getting New Look
There’s a reason we were taught in college journalism classes to “never work with animals or small children.” In this video from the Pentagram website you’ll see what I’m talking about. I’ve watched this done now quite a few times at livestock shows. I don’t envy DJ the challenge of working with a prima donna who’s only interested in the … Read More
FDA May Approve Sale of Clones
The Food and Drug Administration (FDA) could announce the release of meat and milk from cloned animals and their offspring from a voluntary marketing moratorium as early as next week. Some consumer activist groups are wary of the pending approval, but the FDA says its decision is based on years of scientific research and study. The decision would be a … Read More