Milk on History Channel

News EditorIndustry News, Media, Milk

Milk will be the subject of the popular T.V. show Modern Marvels on the History Channel. Premiering Monday, January 7 at 7:00 CST, the episode will feature a visit to a dairy farm, a milking parlor and the nutrition of milk. Got milk? Billions of pounds of milk are consumed worldwide on a daily basis. Milk is the basis for … Read More

Free Ice Cream Sweetens Holidays

News EditorIce Cream, Media

Back in July, we shared with you Turkey Hill‘s celebration of Ice Cream Month which included many great prizes. Now the folks at Turkey Hill want to help you celebrate the holidays with free ice cream! Visit their ice cream blog to learn more – and good luck! Starting Friday, December 14 and ending on December 25, we’ll post a … Read More

Dairy Nutrition on a Budget

News EditorDairy Checkoff, Media, Nutrition

With the holiday season upon us, many are feeling a strain on their wallets – but the folks at the California Milk Processor Board are reminding consumers that healthy, nutritious meals don’t have to break the bank. Just in time for the holiday season, GOT MILK? has developed $10 to $15 and $20 meal ideas that can serve up to … Read More

Kids Influence New Flavors

News EditorIndustry News, Media, Milk

The folks at Shamrock Farms are tapping into their local community to taste test new flavors of milk and other dairy products. “Roxie’s Taste Buds” is made up of 15 children aged 6 to 12 years and is in its second year of taste testing. Sounds like a good gig to me! The 6-to-12-year-olds have an impact on the new … Read More

Documentary Premiers on Movement Founder

News EditorIndustry News, Media

This past Monday, HBO premiered a documentary on Ingrid Newkirk, the founder of PETA. Farmers should take the opportunity to gain insight into the organization that would like to see the end of animal production. I Am an Animal: The Story of Ingrid Newkirk and PETA offers a candid and introspective look at the beliefs and motives of the British-born … Read More

New Cheese Introduced at Whole Foods

News EditorCheese, Media

Whole Foods Market is celebrating the 50th Anniversary of Rogue Creamery’s Oregon Blue Cheese by introducing a hand-selected special reserve edition of the raw milk cheese this month. Rogue Creamery’s skilled cheese makers and apprentices hand make wheels of raw milk Oregon Blue the same way it was done 50 years ago. Wheels of Oregon Blue are quarter-turned daily and … Read More

Milk Photo Winners Announced

News EditorMedia, Milk

MilkPEP has announced the winners of the Think About Your Drink Family Challenge. 25 families from across the nation were chosen as winners by submitting a creative snapshot of their gang choosing nutrient-rich milk. As part of a nationwide education campaign, the nation’s milk processors launched the encouraging families around the country to make milk their beverage of choice. The … Read More

California Milk Board Utilizes Internet

News EditorDairy Checkoff, Education, Industry News, Media, Milk

The newest milk TV spot could be a testament to how even traditional advertisers are going to where millions of viewers are spending hours of their time everyday: the internet. While milk has lots of health benefits, it is a drink that’s not always top of mind outside the home. This is why the California Milk Processor Board (CMPB) — … Read More

Using New Media to Cover WDX

Chuck ZimmermanAudio, BASF Plant Science, Beef Checkoff, Charleston-Orwig, Dairy Business, Hoard's Dairyman, Media, Podcast, World Dairy Expo

We will be bringing you daily coverage of World Dairy Expo this week here on World Dairy Diary thanks to a sponsorship package put together by Charleston-Orwig of Hartland, Wisconsin. CEO Lyle Orwig says they are a marketing and communications agency that has been serving agriculture since 1992. “We work nationally and internationally with clients who market products to producers … Read More