One thing I believe is important is for dairy farmers to keep current with the media conversations and portrayals of agriculture. A recent article in TIME magazine is an example of a “must-read” story for all dairy farmers. Bryan Walsh, author of TIME Magazine’s cover story “The Real Cost of Cheap Food,” admitted in an AgriTalk interview that the story … Read More
Cow Power Dairy NY State Fair Butter Sculpture
The 2009 New York State Fair butter sculpture was unveiled yesterday in Syracuse, N.Y. This year’s State Fair butter sculpture celebrates the old-time milk delivery system — the milk man. But with a twist: The “milk man” is actually a cow taking on the character of the hardy soul was up at the crack of dawn each day to deliver … Read More
Cabot's Cheesy Tortillas Perfect for Outdoor Activities
Cabot Cheese offers up some great, cheesy recipes for all of your summer and fall outdoor activities! “Outdoor activities like camping and hiking are excellent ways for your family to get lots of exercise and fresh air,” Sara Wing, Registered Dietitian and Health & Education Programs Manager for Cabot Creamery Cooperative says. “But even away from home, there’s no need … Read More
Usher is Latest Milk Mustache Wearer
R&B star Usher is the latest celebrity to don a milk mustache. Usher is featured in the ad campaign Body By Milk. Usher was recently quoted in a People magazine article to say, “You’ve got to do things like win Oscars and Grammys. But, you’re nothing if you don’t have a milk ad!” Bodybymilk.com is an online educational resource for … Read More
Producers Launch Initiative to Increase Awareness of Dairy’s Value
In celebration of June Dairy Month, America’s dairy farmers are lanching a consumer awareness initiative. As dairy farmers, you know the good work you are doing on the farm, and Dairy Management Inc.™ (DMI) is reaching out to consumers on your behalf to share the positive story of dairy products! Bravo on a wonderful campaign! Dairy producers, through their checkoff … Read More
McDonald’s Partnership Helps Boost Milk Sales
One more dairy checkoff story to share tonight – and it’s definitely the best one! If you’ve been to or even near a McDonald’s® restaurant in the last few weeks, you’ve heard about the new McCafe® specialty coffee drinks. But as a dairy farmer, did you know that these specialty coffee-house drinks consist of up to 80 percent milk? McDonald’s … Read More
Take Virtual Tour to Learn About Heifer Raising
A new beef checkoff-funded virtual tour titled “Dairy Beef from Start to Finish” was recently presented at the Dairy Calf & Heifer (DCHA) annual meeting in Tucson, Ariz. The video features Bart Hanson, DCHA president, on his custom calf and heifer raising operation, Amber Hills Ranch. The tour discusses their operation, the importance of Beef Quality Assurance (BQA), record keeping, … Read More
Advocates for Agriculture Teaching Others
Have you heard of Troy and Stacy Hadrick yet? This couple, who are fifth-generation ranchers from Vale, S.D., have become respected and well-known advocates in the agriculture industry. In fact, the Hadricks formed “Advocates for Agriculture” in 2006 to help teach farm and ranch groups about the importance of telling agriculture’s positive stories ever since. Not only does this power … Read More
Dairy Producers Communicate Through Social Media
Dairy Management Inc.™ (DMI), which manages the national dairy checkoff program, has launched a new program to help dairy producers communicate with the public about modern dairy farming practices. The new program, called myDairy, encourages dairy producers and industry leaders who are engaged in social media efforts to help tell the positive on-farm story of milk production through this growing … Read More
Dairy Families to Celebrate Earth Day!
As we celebrate Earth Day 2009 on April 22, it’s a great opportunity to tell the public about the long-standing commitment of dairy farm families to environmental stewardship. Continuing to take action to preserve the land, water and air is essential to the livelihood of America’s dairy producers, and now the dairy checkoff is leading an industry-wide effort to help … Read More