Free Placemats Offered

News EditorDairy Checkoff, Industry News, Media

The folks at the Pennsylvania Dairy Promotion Program (PDPP) are offering free paper placemats to dairy producers that celebrate the dairy farmers of the Keystone state. Be sure to get yours today for your next community banquet, meeting or farm tour! Developed by PDPP, the full-color, two-sided placemats share the story of Pennsylvania’s dairy farmers on one side and offer … Read More

New WMMB Site for Media

News EditorIndustry News, Media

The Wisconsin Milk Marketing Board (WMMB) has created a new website for the media. The site is a great resource for all things dairy in Wisconsin! This news media resource website connects you to: * Story ideas and leads – searchable by topic or location * The latest facts and statistics on all things dairy * Downloadable high-resolution graphics, charts … Read More

New Milk is Smash Mouth

News EditorDairy Checkoff, Industry News, Media, Milk

There’s a new milk on the market, and it’s the perfect drink to enjoy on a Sunday as you cheer on the Pittsburgh Steelers. Mid-Atlantic Dairy Association, in conjunction with Dean Dairy and the Steelers, introduced the milk last year and are excited to bring it back for a second season. The official milk of the “Black and Gold” returns … Read More

Straight Talk or Whirl of Change?

News EditorGovernment, Ice Cream, Media

Baskin-Robbins is joining in on the 2008 presidential election with two new flavors you can vote on! Straight Talk Crunch or Whirl of Change – which is your “flavorite”? Vote today! Baskin-Robbins said in a press release: “Beginning Sept. 3, Americans can vote for their “flavorite” candidate in any Baskin-Robbins store nationwide or online. Flavor polls will close midnight, Oct. … Read More

Vote for Your Favorite Klondike Video

News EditorIce Cream, Media

Have you voted yet for your favorite “What Would You Do for a Klondike Bar?” video? You only have until August 30! The company has whittled down the field of entries in its video contest from more than 500 entries to four finalists. And it’s asking the public for help to choose the ultimate winner. The finalists are Gregory Carroll … Read More

Yearwood Wears Milk Mustache

News EditorDairy Checkoff, Industry News, Media, Promotion, World Dairy Expo

Country music star, Trisha Yearwood is the latest celeb to wear the popular got milk? mustache. The ad premiered on August 5 in several magazines. A graduate of Belmont University in Nashville, Yearwood has performed at the Academy Awards, the Olympics and the Library of Congress. She sang with Luciano Pavarotti, one of world’s most famous vocal performers, in the … Read More

Social Media Catching Attention of Industry

News EditorEducation, Industry News, Media

There’s been a real explosion in the media lately about social media, and the dairy industry is no exception. Many agriculture-based companies are starting to take online blogs, networking sites and video sharing seriously. This article was recently published in Progressive Dairy, and is well worth your time to read, as well as this video that is featured in the … Read More

Oreo and the Elevator

News EditorMedia, Milk

Every once and a while there’s a marketing campaign that makes me smile, and this is one. Creative advertising at its finest! Check out Oreo’s newest – “it’s milk’s favorite cookie”!

Exploring How it Got There

News EditorCheese, Media, Milk

As experts in the agricultural industry, we know better than most how the food we eat each day made it to our plate. For those who don’t have a knowledge of agriculture, there is a new show on the Food Network called “How’d That Get On My Plate?” One recent episode featured milk being made into mint chocolate chip ice … Read More

New Olympic Got Milk? Ad

News EditorDairy Checkoff, Industry News, Media

The got milk? folks unveiled a new print ad in this week’s Sports Illustrated that features ten American athletes that will compete in the upcoming Beijing Summer Olympics. The print ad is all about paying tribute to 10 of America’s Olympic hopefuls. And milk, too, of course. As part of its homage to the Games, “Got Milk?” also will unveil … Read More