FDA Thinks Restaurants Should Sell More Milk

Andy VanceGovernment, Markets, Milk, Nutrition, Policy, Promotion

Sounds like a fine idea to me. I sat at an Ohio State Ag Alumni awards banquet last year with an alum from the dairy biz. I was thrilled, being a multi-gallon per week milk drinker, when he ordered a pitcher of the milk for the whole table. His comment was that he was always amazed when he took his dairy clients to dinner that they rarely ordered milk, so he ordered it for them. Sounds like a good policy to me, like fueling your farm equipment with soy biodiesel or driving a flex-fuel car.

Mischa's Got Milk

Chuck ZimmermanDairy Group, Milk, Promotion

Mischa Barton - Got MilkThe latest addition to the MilkPep “Got Milk” campaign is actress Mischa Barton. She credits the nutrients in milk for helping keep her healthy and strong during the hectic pace of filming. The ad copy reads: “Take 9. On the set they are screaming ‘action’ all day. And thanks to the 9 essential nutrients in milk, I’ve always got what it takes to nail it.” The ad debuts in Teen People.

It's Dairy Month (in case you forgot)

Chuck ZimmermanPromotion

Iowa State Dairy AssociationYou know we have to mention the fact that it’s Dairy Month. The first organization to alert us to this fact is the Iowa State Dairy Association. Way to go. They want everyone to know that, “The ISDA is proud to represent the hard-working dairy farm families of Iowa for all they do to produce high-quality products and for all their contributions to Iowa’s economy.”

Have A Milk Moment To Share

Chuck ZimmermanMilk, Promotion

Lactaid Milk MomentsLactaid wants everyone to enjoy what they call, “Milk Moments.” In fact, they are having a contest to win a $10,000 kitchen makeover. They describe Milk Moments as, “the joy that comes with seeing kids take part in a milk mustache contest, the instant that your cereal begins to snap and pop when you splash your milk on it, or even the time when you and your sisters huddled over hot chocolates listening to a bedtime story by grandma.”