The future for the U.S. lamb industry is bright, according to Ohio sheep producer Jim Percival, current chair of the American Lamb Board. “One of the big things that our research has showed us is that the Millennials are truly lovers of lamb,” said Percival. “They like the adventurous eating part of lamb. They like that taste. They love the … Read More
Animal Ag Bites 8/20
The IDEAg Group LLC announces a new partnership with Sioux Nation Ag Center at Dakotafest 2018. Dakotafest takes place Aug. 21-23 at Schlaffman Farm in Mitchell, South Dakota. Over 500 exhibitors will offer trade show booths, educational sessions and family-friendly offerings. Download the Dakotafest mobile app at www.dakotafest.com for show information. The challenges and questions generated by market and regulatory … Read More
Find Your Adventurous Lamb Side
Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored … Read More
“Feed Your Adventurous Side” with American Lamb
The American Lamb Board (ALB) announces the launch of “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. Research conducted for the American Lamb Board shows an opportunity to position lamb as offering unique and adventurous flavor to capture consumers’ attention. The campaign reaches out to people most likely to desire new food favorites with … Read More
ASI Accepting Nominations for Annual Awards
The American Sheep Industry (ASI) has created a new award centered around innovation. President Mike Corn said, “We have brilliant and dedicated people and organizations in the sheep business that do impressive things with sheep production or lamb and wool processing and marketing. We wanted to test the interest in a new award that would recognize innovations in the sheep … Read More
American Sheep Industry Adds $5.8 Billion to U.S. Economy
Our nation’s 88,000 sheep producers generated a total economic impact of $5.8 billion in 2016, according to the American Sheep Industry Association’s 2017 Economic Impact Study. With over $500 million in farm gate receipts for sheep and lambs, value added from processing, wool, and retail; the American sheep industry contributes over $2 billion directly to the U.S. economy, with a … Read More
ASI Debuts SheepCast
The American Sheep Industry (ASI) debuts their broadcast, SheepCast. The weekly audio program is designed to keep you up to date on the latest happenings in the sheep industry. This week, ASI discusses the efforts on behalf of the nation’s 88,000 sheep producers. Top priorities are maintaining support for agricultural research in the upcoming farm bill and continued work toward … Read More
USDA Taking Nominations for American Lamb Board
The USDA’s Agricultural Marketing Service is seeking nominations for positions on the 2018 American Lamb Board. There are five vacancies for the 2018 Board. The vacancies include one position for a producer with less than 100 lambs, one position for a producer with more than 500 lambs, one feeder position with less than 5,000 lambs, one first handler position, and … Read More
Glen Fisher Earns Wool Excellence Award
Glen Fisher was selected as the 2017 winner of the American Sheep Industry (ASI) Association Wool Roundtable’s Wool Excellence Award and will be honored at the ASI Annual Convention in Denver. The former ASI President (2009-10) didn’t know a thing about sheep before meeting and eventually marrying Linda McBride at Texas Tech University in Lubbock. He gave up his economist … Read More
Sheep Industry Update From #NAFB16
One of the bright spots in the commodity markets as we wrap up 2016 comes from sheep. NAFB’s Trade Talk gives voice to ag businesses and commodity groups each year. The sheep industry was well represented again this year with the American Sheep Industry Association (ASI) and the American Lamb Board. “It’s trending downward as you see that seasonality, which … Read More