I can’t wait to see the results of this contest – the Stonyfield Farm YoBaby Cover Contest. Starting July 15, the organic yogurt company received 44,000 entries for the face that will convey the YoBaby image of healthy goodness. You can help pick the winner for the eight finalists – be sure to cast your vote before October 21st! These … Read More
U.S. Yogurt Probiotic Council Formed
The National Yogurt Association (NYA) is creating a probiotics council – another signal the active cultures have achieved mainstream status in North America. NYA’s probiotic council will look to inform on industry standards and regulatory issues. The aim for its founders is for it to become the reference point for the probiotics industry in North America. The concept of friendly … Read More
Yogurt at Subway
Dannon yogurt, owned by Groupe Danone, the world’s largest maker of dairy products, will now be included in Subway’s Fresh Fit sandwich menu. The addition of yogurt to the menu marks two wins for dairy at the restaurant – Subway also offers plastic single-serve low-fat milk. The introduction, which features Dannon yogurt as part of Subway’s Fresh Fit low-fat sandwich … Read More
Yogurt Sales Boom
As Americans clamor for more convenient and healthy food options, yogurt is turning out to be one of their top choices. Among packaged foods and snacks, only quick breakfast options, yogurt and a few types of snacks–mainly healthier options–increased their household penetration rates by one percentage point or more during the past few years, according to a new “On-the-Go Eating” … Read More
Yogurt Fizz!
Now you can get your yogurt with a fizz – the General Mills’ Yoplait line has introduced a carbonated yogurt called Fizzix. “The fizzy taste appeals to older children,” said Bob Waldron, president of the Yoplait division. Plus, it’s aimed to generate bigger profits for General Mills–or as Waldron told stock analysts, Fizzix will “sell at a higher price point … Read More
Yoplait Gets its Own Series
Coming to TV in July, a new series with subtle advertising written right into the script. This time, it’s Yoplait yogurt, a General Mills product, that will be featured be orginal series, “She’s Moving In.” The show features couples who have decided to live together and focuses on the design and core issues they face. The series is sponsored by … Read More
Priobiotic Baby Formula Introduced
Another probiotic product has been launched, a probiotic infant formula from Nestlé with probiotic Bifidobacterium lactis, BIFIDUS BL. The Swiss food giant claims Good Start Natural Cultures is the first US infant formula to contain probiotics for immune system support. The company says the Bifidobacterium lactis in its formula helps children improve the balance of microflora in their gastrointestinal tract, … Read More
FAGE Names U.S. Agency
Congratulations are in order for advertising agency, Ogilvy North America for being awarded the FAGE Dairy Industry account. FAGE is a premium dairy brand from Greece whose Total yogurt brand will soon be distributed in the U.S. I reported on the company’s U.S. site choice in a previous post. Ogilvy was awarded FAGE’s fully integrated marketing account based on the … Read More
Yogurt Plant Construction Begins in N.Y.
Another story about yogurt! I haven’t heard of FAGE USA, but according to their website, they can be found in 20,000 retail outlets in 18 countries throughout the world. Greek dairy company FAGE USA will build its first and only yogurt plant in Johnstown, N.Y. The $70 million plant will utilize 31 million gallons of milk a year and create … Read More
Dannon to Double Sales
We don’t always hear a lot about yogurt, but today news came from Dannon that they expect to double their yogurt sales in the next five years. Dannon director Juan Carlos Dalto explained to the business media that, in order to reach the target, his company plans on doubling the manufacture of yogurt by 2010-2011 by firstly expanding its existing … Read More