Dairyline Markets In Review

Chuck ZimmermanDairyline, Markets

DairylineDairy Markets Week in Review
The first day of trading in July saw a small rebound from the previous week’s crash in cheese. Block closed Friday at $1.9650 per pound, up 2 1/2-cents on the week and 80 1/2-cents above week a year ago. Barrel closed at $1.9250, up 1 1/2-cents on the week, and 77 1/2-cents above a year ago. Three cars of block traded hands and one of barrel. The NASS U.S. average block price finally topped $2.00, hitting $2.0164, up 7.6 cents, while barrel averaged $2.0159, up 2.3 cents.

Butter closed at $1.4650, down 2 cents on the week, but 31 1/4-cents above a year ago. Seven cars were sold on the week. NASS butter averaged $1.4678, down 1.2 cents. NASS nonfat dry milk averaged $1.9971, down 0.6 cent, and dry whey averaged 74.68 cents, down 1.8 cents.
Provided courtesy of Dairyline.

Ice Cream Journal

News EditorIce Cream, Media

turkeyhillIn case you’ve forgotten, July is National Ice Cream month, and Turkey Hill Dairy is celebrating by devoting the entire month to its principal product – ice cream! Each day, a new entry will be added to the Ice Cream Journal, and visitors who leave a comment on the blog postings will have the chance to win a free one year supply of Turkey Hill ice cream – what a sweet treat!

In honor of National Ice Cream month, Turkey Hill Dairy is kicking its ice cream blog, the Ice Cream Journal, into high gear by posting a new entry EVERY DAY throughout July (including weekends).

So feel free to stop by on a regular basis to check out what’s new in the world of ice cream. While you’re there, don’t forget to sound off in our ice cream poll and feel free to leave a comment or two (or three). We love hearing from people who enjoy ice cream as much as we do. In fact, we love it so much, at the end of July we’re going to choose one comment at random and give that person a free ONE YEAR SUPPLY of Turkey Hill Ice Cream. Four other blog commenters will receive a one month supply of ice cream.

Blue Ribbon Show Comes to Pa.

News EditorDairy Business, Education, Exhibitor, General, Industry News

Dairy producers can learn how to create value-added products on the farm during a unique niche marketing trade show. The ‘Blue Ribbon Cows Making Blue Ribbon Cheese, Ice Cream and More’ event will be held on Sept. 17 from 1- 8 p.m. at the All-American Dairy Show at the Pennsylvania Farm Show Complex & Expo Center in Harrisburg. Find more information and the registration form on the All-American website.

The ‘Blue Ribbon’ trade show invites farmers currently processing products to attend the show to share experiences and to sample their products with those interested in the process.

Klein Interns at Midwest Dairy

News EditorDairy Checkoff, Education

melissakleinCongratulations to Melissa Klein of Lake City, Minn. for her summer internship with the Midwest Dairy Association‘s industry relations team in St. Paul, Minn. Melissa is a student at the University of Wisconsin–River Falls pursuing degrees in marketing/communications with an agricultural emphasis, and agriculture business. This internship will certainly be a valuable learning experience!

As intern, Klein will assist with the organization’s industry and product promotion efforts by writing news releases, distributing promotional materials, and coordinating and implementing Princess Kay events during the Minnesota State Fair. Klein developed a passion for the dairy industry at a young age, growing up on a 260-cow dairy farm. She was a runner-up for Princess Kay of the Milky Way in 2004. “I’m enjoying learning a different aspect of the dairy industry this summer,” said Klein. “I get to see both the production and promotion side of the industry.” Klein’s internship began in early June.

Milk Still the Best Value

News EditorGovernment, Industry News, Milk

Pennsylvania Secretary of Agriculture, Dennis Wolff, reminds us of the real value of milk, despite the media’s attempts to “cash in” on the cost of milk in the grocery store. Quart for quart milk is still the best value for your money.

Consumers are concerned because the price of milk in retail stores has increased, in some cases nearly $.40 per gallon since the first of the year. Contrary to popular belief, our dairy producers do not set the price of milk and are not benefiting from the increased store prices. On average, they only receive about $.30 for every dollar that consumers spend on milk and dairy products.

Using average grocery store prices:

2% milk – 1 quart = $.96

Sport drink – 1 quart = $1.19

Bottled water – 1 quart = $1. 79

Cranberry juice – 1 quart = $1.88

Orange juice – 1 quart = $2.19

The nutritional value of milk alone outweighs its competitors. For example, a 16-ounce bottle of 1-percent milk offers nine vitamins and minerals, including protein, vitamins A and D, and more than half of the daily recommended amount of calcium. A 16-ounce bottle of regular soda only offers more than 10 teaspoons of sugar – for at least a quarter more!

For just pennies per ounce, consumers are cashing in on one of the best buys in the store when picking up a gallon of milk. What other purchase allows you to actually get more than what you pay for?

Cheese Rushmore

News EditorCheese, Media

This is one story that really needs a photo to accompany it, but so far, I couldn’t find one. Troy Landwehr, commissioned by Cheez-It, has craved several famous presidents’ faces into a block of cheese. I’m sure once the “Cheese” Rushmore makes it to Times Square, we’ll get some fun photos!

It’s George Washington, Thomas Jefferson, Teddy Roosevelt and Abe Lincoln – carved out of a giant block of cheese.

Wisconsin winemaker and cheese carver Troy Landwehr has turned a 318 kilogram block of cheddar into a replica of Mount Rushmore, the famed sculpture of the four former US presidents’ faces that is carved into the stone side of a mountain in South Dakota.

He is heading to New York City in coming days to appear on television and promote the sculpture in Times Square. Then the carving hits the road on a publicity tour. The carving eventually will end up in Oklahoma and be cut into cubes to become a snack itself.

Wisconsin Students Milk Pose

News EditorDairy Checkoff, Education, Industry News, Milk

gotmilkposterThe Wisconsin Milk Marketing Board (WMMB) has a great new promotion! A new poster features twelve Wisconsin students sporting the famous milk mustache. The poster will be featured in Wisconsin schools during the 2007-2008 school year and encourage children to drink one serving of milk a day at school. Visit WMMB’s website to see each student’s individual poster.

The students were chosen at random from the sweepstakes and were invited to participate in a professional photo shoot in early May. To be entered for the random drawing, the students submitted answers to the following questions. 1) Milk contains what three important vitamins? 2) Milk provides what percent of your daily calcium for strong bones? 3) A recent study shows that individuals who consume how many servings of dairy per day are more likely to maintain a healthy weight? 4) One 8-ounce serving of 2% reduced fat milk contains how many calories?

“We worked with a very impressive group of young adults,” said Laura Wilford, Director of the Wisconsin Dairy Council, the nutrition education department of WMMB. “They were excited to be part of our promotion and are knowledgeable about dairy nutrition.”

The twelve students are: Jennifer Greenfield, Waupun; Ali Brown, Dousman; Victoria Gill, Johnson Creek; Jerilyn Lee, Stevens Point; Quinn Seston, Mazomanie; Madeline Bryke, Elm Grove; McKenzi Wermund, Cazenovia; Luke Crane, Oshkosh; Alec Dopp, Stevens Point; Mitchell Nickodem, Manawa; Carissa Snider, Fond du Lac; Ryan Leedle, Lake Geneva.

Don't Shed a Tear

News EditorIndustry News

Henry I. Miller, a doctor and fellow at the Hoover Institution, wrote an article for the New York Times titled “Don’t Cry Over rBST Milk.” Miller headed the Food and Drug Administration’s Office of Biotechnology from 1989 to 1993 and is the co-author of “The Frankenfood Myth.” He offered a balanced and informative view on the use of rbST in dairy cows. What do you think?

Bad-faith efforts by biotechnology opponents to portray rbST as untested or harmful, and to discourage its use, keep society from taking full advantage of a safe and useful product. The opponents’ limited success is keeping the price of milk unnecessarily high. Comprehensive studies by academics and government regulatory agencies around the world have found no differences in the composition of milk or meat from rbST-supplemented cows.

And consumers are apparently happy to drink milk from supplemented cows, in spite of efforts by biotechnology opponents to bamboozle milk processors and retailers into believing that consumers don’t want it. In various surveys to ascertain the factors that influence consumers’ milk purchasing decisions, the predominant considerations have been: price (80 percent to 99 percent), freshness (60 percent to 97 percent), brand loyalty (30 percent to 60 percent) and a claim of “organic” (1 percent to 4 percent). Only the “organic” claim is even remotely related to rbST supplementation. Unless prompted, the consumers surveyed didn’t mention rbST as a concern.

Activists’ purely speculative concerns about rbST — ranging from the destruction of small family farms to the risk of cancer — have proven baseless. Before approval by the Food and Drug Administration, rbST underwent the longest and most comprehensive regulatory review of any veterinary product in history. Three years before the F.D.A. approved the marketing of milk from supplemented cows, its scientists, in an article published in the journal Science, summarized more than 120 studies showing that rbST poses no risk to human health.

Their conclusion was affirmed over the next several years by additional scientific reviews conducted by the National Institutes of Health, the Congressional Office of Technology Assessment and the drug-regulatory agencies of Britain, Canada and the European Union, and by an issues audit done by the Department of Health and Human Services inspector general. These reviews noted that traces of bST are found in milk from all cows, supplemented or not. They also pointed out that, like other proteins, rbST is digested in the human gut. Moreover, even if it is injected into the human bloodstream, it has no biological activity.

Largely as a result of bullying by several members of Congress, the F.D.A.’s review of rbST took nine years, while the evaluation of an almost identical product for injection into growth hormone-deficient children had taken a mere 18 months. Cynical activists have unfairly stigmatized a scientifically proven product that has consistently delivered economic and environmental benefits to dairy farmers and consumers.

Real Ice Cream MilkQuakes From Krystal

Chuck ZimmermanIce Cream, Milk, Promotion

Krystal MilkshakeIt’s nice to know that Krystal is using real ice cream in their MilkQuakes. If you visit their MySpace page you can get a free one. It’s called the Krystal Lover’s Lounge. You can download a print a coupon for one of their MilkQuakes from the site.

Since it’s MySpace it’s a blog and they’ve got posts. It looks like they’ve got 630 friends so far.

It’s hot outside. And summer doesn’t “officially” begin for 3 more days. But never fear, because we here at Krystal have made it our mission to keep you cool all summer long. In fact, we’re going to start today by offering all Krystal Lovers a coupon for a FREE MilkQuake – our new line of premium milkshakes made only from real ice-cream.

And because we just couldn’t stop there, we’re going to help you “Chill Out” all summer by providing you with earth-friendly tips that you can use to keep your home cool without having to crank the AC (see, we care about the earth’s well-being as much as we do yours – plus, by saving $$ on your energy bill, you’ll have more $$ for MilkQuakes). One tip will be included in our Krystal Lover VIP emails (if you don’t receive these, you’re missing out – so sign up at www.krystal.com) – and of course, they’ll be posted here on our MySpace page.

So here goes, our first “Chill Out” tip of the summer:

· Turn off the hot stuff. Switch off your computer (only after you’ve finished downloading the free coupon of course) and any lights not in use. In fact, try to avoid incandescent and halogen lamps all together if you can. Go around your home and conduct a “touch test” – if it feels hot, turn it off – that simple.

And, if you have any earth-friendly summer survival advice, do tell by posting your tip in our comments section.

Now, click here for your coupon – good for one free MilkQuake. Oh, and feel free to share this post with your Krystal-lovin’ friends so they can download their own coupon.

Cholesterol-Reducing Milk

News EditorHealth, Milk, Products

krogermilkHere’s another new product: milk with cholesterol-reducing ability. Kroger Markets is marketing the line under its Active Lifestyle brand.

It adds to the company’s expanding lines for consumers of health-conscious and natural/organic foods and the in-house brands the company sees as an important part of its profit growth strategy.

“There’s a major trend toward health and wellness in the country,” said Linda Severin, Kroger’s vice president for corporate brands. “Managing cholesterol is just a key need for many of our customers. This is a way we can help our customers be proactive with their heart health.”

The milk uses an ingredient with plant sterols, found naturally in some vegetables, fruits, nuts, and other foods. The Food and Drug Administration has said plant sterols may reduce the risk of heart disease by lowering cholesterol levels when used in recommended amounts as part of a healthy diet. The CoroWise plant sterols extract, from Cargill Inc., already is offered in a range of national brand products from orange juice to granola bars.