Athletes Refuel with Chocolate Milk

News Editorgot milk?, Milk

Finished your work-out? Make sure to grab a glass of lowfat chocolate milk, the “natural” way to help you refuel and replenish your body after strenuous exercise. The “Refuel America” program aims to educate Americans that no matter what sport they play, lowfat chocolate milk is an easy, effective and cost-efficient way to refuel the body after a tough workout. … Read More

Keep Flavored Milk in Schools

News EditorMilk

Here’s a study that confirms what most school lunch professionals already know – take away flavored milk, and overall milk consumption drops, along with the opportunity for students to benefit from dairy’s many nutrients. Eliminating chocolate and other flavored milks from school cafeteria menus resulted in a dramatic drop in milk consumption along with a substantial reduction in nutrients – … Read More

More Good News for Chocolate Milk

News EditorMilk

Good news for athletes, milk-lovers and everyone! Fat-free chocolate milk beat out carbohydrate sports drinks at helping to rebuild and refuel muscles after exercise, researchers report. The combination of carbohydrates and protein in low-fat chocolate milk appears to be “just right” for refueling weary muscles, says William Lunn, PhD, an exercise scientist at the University of Connecticut. “It’s not just … Read More

Raise Your Hand for Chocolate Milk!

News EditorDairy Checkoff, Education, got milk?, Industry News, Milk

Who loves chocolate milk? Raise your hands! Did you know that chocolate milk is a healthy and delicious drink filled with nine essential nutrients, including calcium? Did you also know that lowfat chocolate milk is the most popular milk choice in schools? This power drink needs you to stand up and sign the “Raise Your Hand For Chocolate Milk” petition … Read More

Oberweis Dairy has Number 1 Chocolate Milk

News EditorCompetition, Industry News, Milk

Oberweis Dairy announced that the company won first place at the 2009 World Dairy Expo Championship Dairy Product Contest in the Low Fat Chocolate Milk category. “We couldn’t more proud,” said Joe Oberweis, 4th generation family member and the company’s president. “Since the inception of our company in 1927, we have always strived to provide the freshest, best tasting dairy … Read More

Dairy Groups Stand Up for Flavored Milks

News EditorGovernment, Industry News, Milk, Nutrition

Leaders of the two major dairy industry groups jointly rejected a suggested federal excise tax on flavored milk drinks, such as chocolate and strawberry, that contain sugar-based sweeteners. The International Dairy Foods Association (IDFA) and National Milk Producers Federation (NMPF) say flavored milk is part of the solution to the child obesity problem, not a cause, and its consumption needs … Read More

Rockin' Refuel Developed by Shamrock

News EditorIndustry News, Milk

Shamrock Farms is excited to introduce what may be the first chocolate-milk based sports beverage. The beverage was developed after the release of a 2006 report by the International Journal of Sport Nutrition and Exercise Metabolism reported released a study that indicated chocolate milk may work as well as sports drinks for recovering from strenuous exercise. Rockin’ Refuel has 20 … Read More

Go Pro for a Day!

News EditorEducation, Media, Milk

Body By Milk is offering teenagers the chance for an exclusive VIP experience of a lifetime with their Go Pro For A Day sweepstakes. Three lucky winners win receive a trip for two for a once-in-a-lifetime sports experience where they can live a day in the life of sports superstars Dwight Howard, Jozy Altidore or Ana Ivanovic. While your online … Read More