Ibotta App Campaign Huge Success for Beef Industry

Jamie Johansen

Nationwide sales of fresh beef at retail got a boost earlier this year as the result of a beef industry partnership with the mobile consumer rebates app Ibotta. Overall, the Federation of State Beef Councils of the National Cattlemen’s Beef Association (NCBA) invested $600,000 in reserve funds in the partnership, which ran through early February. Local state beef councils also …

Ag Group, Apps, Beef, consumer, Food, NCBA

NCBA Hosts Media Call on Regained Access to China

Lizzy Schultz

The National Cattlemen’s Beef Association (NCBA) held a media conference call and Q&A session to discuss the historic reopening of the Chinese market to American-produced beef this morning. Speaking on the call were Craig Uden, NCBA President, and Kent Bacus, NCBA Director of International Trade and Market Access. “We’re very excited about this development, it’s another step closer to restoring …

Ag Group, Audio, Beef, NCBA, Trade

Animal Ag Responds to Creation of Undersecretary for Trade

Jamie Johansen

The importance of international trade to American agriculture has been recognized by our new U.S. Secretary of Agriculture Sonny Perdue with the the creation of an undersecretary for trade and foreign agricultural affairs in the USDA. “Food is a noble thing to trade. This nation has a great story to tell and we’ve got producers here that produce more than …

Ag Group, Audio, Beef, Government, NCBA, NPPC, Pork, Poultry, Trade, usda

U.S. Beef Regaining Access to China

Jamie Johansen

The Trump administration has announced that following one more round of technical consultations between the United States and China, China is to allow imports of U.S. beef on conditions consistent with international food safety and animal health standards and consistent with the 1999 Agricultural Cooperation Agreement, beginning as soon as possible but no later than July 16, 2017. The U.S. …

Ag Group, Beef, Cattle, Government, NCBA, Trade, USMEF

Livestock Spotlights Use of Grazing to Prevent Wildfires

Jamie Johansen

The National Cattlemen’s Beef Association (NCBA) and the Public Lands Council (PLC) kicked off a media and advertising campaign that will shine a spotlight on how grazing on public lands helps to mitigate the risk of catastrophic wildfires. The campaign will be centered around a new website, GrazingPreventsWildfires.com, and will run through May. “Coming off the wet winter we had …

Ag Group, Beef, Cattle, Conservation, Grazing, Land, Livestock, NCBA, PLC

New Tools Answer Consumer Questions about Beef

Jamie Johansen

New tools are now available to help consumers answer questions like, “What’s the difference between grass-fed and organic beef? or “What’s antibiotic-free and raised without antibiotics?” and many others about today’s beef production from research conducted by the National Cattlemen’s Beef Association (NCBA) and funded by the Beef Checkoff. “Today’s consumer demands transparency and more information about how their food, …

Ag Group, Antibiotics, Beef, Beef Checkoff, consumer

First Shipments of U.S. Beef to Brazil Have Arrived

Jamie Johansen

The first shipment of fresh U.S. beef has arrived in Brazil following a 13-year hiatus, announces Secretary Sonny Perdue. The USDA says the entrance of American beef into the Brazilian market will bring promising long-term economic opportunity for U.S. beef producers. “With Brazil’s large market reopened to the United States, U.S. beef exports are poised for new growth. I look …

Ag Group, Beef, Food, Meat, usda

Animal Proteins – Focus for Branstad as China Ambassador

Jamie Johansen

The longest serving governor in the country will be drawing on his agricultural trade experience and 30 year friendship with Chinese President Xi Jinping to serve as U.S. Ambassador to China. During his confirmation hearing Tuesday before the Senate Foreign Relations Committee, Iowa Governor Terry Branstad was asked by Sen. Christopher Coons (D-DE) what he will do to get more …

Ag Group, Beef, Chicken, Export, Government, Livestock, Pork, Trade

NCBA, PLC Accepting Fall Law Clerk Applications

Jamie Johansen

The National Cattlemen’s Beef Association (NCBA) and the Public Lands Council’s (PLC) government affairs office in Washington, D.C., has extended the law clerk application deadline for the 2017 fall semester. The new deadline to submit an application for the position is June 1, 2017. The fall law clerk will provide support to both NCBA and PLC staff on matters ranging …

Ag Group, Beef, NCBA, Public Lands Council

FARM Program Releases Stockmanship Training Video

Lizzy Schultz

The National Dairy FARM Program announced the release of a stockmanship training video through its partnership with the National Beef Quality Assurance (BQA) program. The 27-minute video, directed by Dr. Robert Hagevoort of New Mexico State and the U.S. Dairy Education & Training Consortium, is available on the FARM Program website and YouTube page in both English and Spanish. Topics …

Ag Group, Animal Welfare, Beef, BQA, Dairy