Referendum to Reinstate Iowa Beef Checkoff Held Nov. 30

Jamie Johansen

The Iowa Department of Agriculture and Land Stewardship and the Iowa Cattlemen’s Association remind eligible beef producers of the November 30th referendum on whether the refundable $.50 per head Iowa beef checkoff should be reinstated. Any individual, firm, corporation, partnership or association that has owned or acquired cattle during year prior to the referendum (December 1, 2015 – November 30, …

Ag Group, Beef, Beef Checkoff, Marketing, Promotion

Beef. It’s What’s For Families

Lizzy Schultz

Today’s world moves fast, but nutrition shouldn’t take a backseat for busy families. Representatives from the Cattlemen’s Beef Board (CBB) were onsite at NAFB Trade Talk to discuss some of the beef checkoff’s latest promotions and initiatives that focus on family health and nutrition. One campaign, a 30 Day Food Waste Challenge, sends daily emails to participants with tips on …

Ag Group, Audio, Beef, Beef Board, Beef Checkoff, consumer, NAFB

Engaging Millennials in Leadership Training

Lizzy Schultz

The national beef checkoff hosted an interactive leadership training with millennial students in Pennsylvania last week as part of the Millennial 2 Millennial (M2M) Advocate Program, which connects young adults in the northeastern U.S. with a passion for advocating for the beef community. The day-long training session offered four students from Pennsylvania State University and two students from Delaware Valley …

Ag Group, Beef, Beef Checkoff, Education, University

NBQA Producer Survey Closes Friday

Lizzy Schultz

The beef checkoff-funded 2016 National Beef Quality Audit (NBQA) is asking producers from every segment of the beef industry to participate in a survey with hopes that the data will help NBQA establish a course for the beef industry moving into 2017. The survey will be anonymous and asks questions about cattle operations and producers opinions about the strengths and …

Ag Group, Beef, Beef Checkoff, Company Announcement, Survey

2017 On The Farm STEM Events Announced

Lizzy Schultz

The beef checkoff has announced three On the Farm STEM professional development events for 2017. The events are designed for those who train or coach STEM teachers. “If you work as a STEM coordinator, coach at a school district or university or work in a leadership role, this may be a great fit for you,” said Julie Tesch, executive director …

AFBF, Ag Group, Beef, Beef Checkoff, Company Announcement, Education

Input Sought for 2016 National Beef Quality Audit

Jamie Johansen

Beef producers from every segment of the industry are being encouraged to participate in a survey that will help establish a benchmark and course for the beef industry for 2017 and beyond. The Producer Survey of the checkoff-funded 2016 National Beef Quality Audit (NBQA) will collect producer information and opinions, which will be added to the audit’s traditional production research …

Ag Group, Beef, Beef Board, Beef Checkoff, BQA

State Beef Councils Push Families in Motion Campaign

Lizzy Schultz

Focusing on a new national Families in Motion campaign from the Beef Checkoff Program, state beef councils are continuing to step up to extend digital advertising and promotion for beef across the country. The campaign, designed to reach millennial parents ages 25-34, was launched in late June, and is targeted to cooking and/or health enthusiasts who are open to inspiration …

Ag Group, Beef, Beef Checkoff, Communications, consumer

NCBA Takes Stand Against HSUS

Jamie Johansen

The National Cattlemen’s Beef Association (NCBA) was recently notified that Humane Society of the United States (HSUS) attorneys have filed a lawsuit against USDA’s Office of Inspector General (OIG) on behalf of the Organization for Competitive Markets (OCM). This lawsuit seeks to divide the beef industry against itself by opening old wounds and weakening the beef checkoff as HSUS drives …

Ag Group, Animal Activists, Animal Welfare, Beef, Beef Checkoff, Cattle, NCBA

BQA Free Certification Period Announced

Jamie Johansen

Time for beef and dairy producers to become Beef Quality Assurance (BQA)-certified free online through Nov. 13 thanks to Boehringer Ingelheim Vetmedica, Inc. (BIVI). Anyone who becomes certified during this period is eligible to win a prize package, courtesy of BIVI and the BQA program, funded in part by the beef checkoff. The BQA program is important to the cattle …

Ag Group, Animal Health, Beef, Beef Checkoff, Boehringer Ingelheim, BQA, Cattle, Dairy