One of the hot topics discussed during the American Hereford Association’s Hereford Genetic Summit was the commercial cattle industry. More importantly, the value of Hereford genetics in breeding high quality feeder cattle. Ten years ago Lorna Marshall, beef marketing manager for Genex, spoke to Hereford breeders at a similar conference about how the breed could become more commercial applicable. “The … Read More
How to Understand Tomorrow's Consumer
The most important element in the chain of the beef industry is obviously the consumers. That is why it is imperative that we understand them. Sounds simple, right? Not always, because we have such a diverse array of consumers. The American Hereford Association brought in two experts to talk to producers about six thought starters to help us all understand … Read More
Charting the Course & Setting Sail with the Hereford Breed
Host of NCBA’s “Cattlemen to Cattlemen” and agribusiness consultant, Kevin Ochsner, opened and closed the Hereford Genetic Summit covering the importance of navigating and setting the course for the breeds future. “Breeders in the seedstock industry are really the architects of tomorrows beef industry. Because of that we have got to understand where this industry is headed, where are consumers … Read More
Using Data to Create Change
Record markets and expansion in the beef industry and especially in the Hereford breed has provided opportunity for investments. The American Hereford Association jumped at this and put together an educational event for their breeders. The Hereford Genetic Summit took place last week at Missouri State University’s Darr Agricultural Center and breeders flooded in with open ears. “We are really … Read More
Alltech Works with Feedex to Promote Equestrian Games
At the Alltech FEI World Equestrian Games in Caen, France, a key partnership is bringing great promotional value to Alltech and its partner, Feedex. Chuck spoke with Johanna Sundqvist (on the left in the picture) with Feedex, who is the product manager for for their horse feed Speedex, in Finland, about the companies’ relationship. “The partnership has given us many … Read More
Alltech Brings Positive Message of Agriculture to France
While usually focused on their producer customers, Alltech is also reaching out to the average consumer who might be picking up the ultimate products of their animal agriculture at the grocery store. To that end, at the Alltech FEI World Equestrian Games in Caen, France, the company had the Alltech Experience pavilion to give consumers more information about the food … Read More
Dinner Discussion Turns to Crop Quality at Alltech Conference
One of the highlights of the annual conferences Alltech puts on is the dinner discussions portion of the program. At the most recent Alltech Global Dairy & Beef Conference in Deauville, France, Chuck caught up with Robert Walker, Alltech’s Crop Science Division, who led a discussion dinner on crop yields and quality of crop yields. “We’re driving crop yields, but … Read More
Alltech's Formula for Success: E=P+S
All livestock producers are looking for that formula for success. Our friends at Alltech believe that success is most likely attained when farmers and ranchers apply good environmental practices that boost their economical gains. At the recent Alltech Global Dairy & Beef Conference in Deauville, France, Chuck talked with Kevin Tuck, Managing Director of Alltech Technology Center, Ireland about Alltech’s … Read More
Alltech: Big Data to Revolutionize Livestock Production
We’ve heard a lot about “Big Data” and how it is helping row crop farmers get more out of every acre of land. But at the Alltech Global Dairy & Beef Conference in Deauville, France, they’re talking about how it is now changing how the livestock sector contributes to the food chain. “We’re starting to collect large amounts of data,” … Read More
Alltech Dares to Dream Big
Dr. Pearse Lyons says he has never worked a day in his life and he means it. This man loves what he does and it shows every moment you’re in his presence. Here at the Alltech Global Dairy & Beef Conference he welcomed us and challenged us to pursue our dreams. He also talked about his dream, the Alltech dream, … Read More