The list is down to just four finalists selected for the second annual National Cattlemen’s Beef Association National Anthem Contest, and the group needs your help in selecting the winner. Mollie Beaver (11) Wichita, Kansas Talli Heid (17) Yuma, Colorado Hannah Segrist (14) Lubbock, Texas Cassidy Thompson (16) Limon, Colorado The participant entry videos can be seen on www.beefusa.org or … Read More
Team Beef Beats the Bridge at Marine Corps Marathon
Showing that lean beef is an important part of the training regimen for long distance runners, Team Beef runners were able to “beat the bridge,” an important milestone to being able to finish the recent Marine Corps Marathon in Washington, D.C. This news release from the beef checkoff says the runners were sponsored by the beef checkoff’s Northeast Beef Promotion … Read More
Beef: Fueling Runners to the Finish
Join the beef checkoff and Miss Patty Melt to cheer for Team BEEF in DC during 2014 Marine Corps Marathon. The beef checkoff’s Northeast Beef Promotion Initiative (NEBPI) is proud to fuel runners at the 39th running of the Marine Corps Marathon in Washington, DC, on Oct. 26, 2014. The beef checkoff is fielding a group of runners under the … Read More
CHB Volume Surpasses 50 million lb. Sold
Certified Hereford Beef (CHB) LLC experienced a record year of growth during fiscal year 2014 with 50.2 million lb. of product sold a 2% increase compared to the previous year’s total. Since 2008, CHB LLC has increased beef sales by 43%. “Once thought of as a start-up branded beef program, the 19-year-old CHB® brand has weathered many storms including the … Read More
Rapid Intensification of Brazilian Beef Production to Continue
In response to rising global beef demand, Brazil is set to step up the rapid intensification of its beef production sector over the next ten years, enabling the industry to expand into higher-value export markets. According to its latest report “Beefing up in Brazil: Feedlots to Drive Industry Growth,” the Rabobank Food & Agribusiness Research (FAR) and Advisory group expects … Read More
WTO Decision Rules Against COOL
The United States’ Country of Origin labeling (COOL) is still not cool with the World Trade Organization (WTO). In the compliance panel report released today, the WTO found that “the amended COOL measure violates Article 2.1 of the TBT Agreement because it accords to Canadian and Mexican livestock less favourable treatment than that accorded to like US livestock.” In particular, … Read More
Five Nations Beef Alliance Statement on TPP
The Five Nations Beef Alliance* concluded a successful meeting and tour in south Texas last week, capped by the unanimous endorsement of a public statement calling for all Trans-Pacific Partnership nations to support ‘gold standard outcomes’ for beef that do not sacrifice important reforms for political expediency. The annual meeting, hosted by the National Cattlemen’s Beef Association, unites beef industry … Read More
45 Cattlemens’ Associations Tell USDA: Don’t Hijack Checkoff
Fourt-five state cattlemens’ associations representing more than 170,000 cattle breeders, producers and feeders sent a letter to Agriculture Secretary Vilsack, urging him not to issue an Order for a supplemental beef checkoff under the 1996 General Commodity Promotion, Research and Information Act. Bob McCan, National Cattlemen’s Beef Association president and Victoria, Texas, cattleman says the strong turnout of signatories to … Read More
Why Not Add Beets to Your Cow Ration
For the first time, Feed Beets took advantage of the World Dairy Expo and shared with producers the opportunities with adding beets into their cattle rations. Lisa Butzer, marketing manager for Feed Beets, explained the nutritional elements to feeding beets and it’s benefits to beef and dairy operations. “What we are finding through nutritional surveys and testing is that as … Read More
Hereford World Hires New Editor
Julie White is the new Hereford World editor. She replaces Angie Stump Denton who will continue to be the American Hereford Association (AHA) Director of Communications and Public Relations. Julie brings a combination of cattle knowledge and journalism experience to the role. Growing up in Missouri, Julie was active in the Shorthorn junior program, serving as the National Shorthorn Lassie … Read More