The beef checkoff-funded 2015/2016 National Beef Tenderness Survey was conducted at Texas A&M University, which has surveyed beef tenderness regularly since 1990. “Despite some challenges over the past ten years, including drought, fluctuating supply and rising input costs, the tenderness of the beef being produced in the United States has remained steady, and often improved,” according to Jeffrey Savell, Ph.D., … Read More
Beef. It’s What’s For Families
Today’s world moves fast, but nutrition shouldn’t take a backseat for busy families. Representatives from the Cattlemen’s Beef Board (CBB) were onsite at NAFB Trade Talk to discuss some of the beef checkoff’s latest promotions and initiatives that focus on family health and nutrition. One campaign, a 30 Day Food Waste Challenge, sends daily emails to participants with tips on … Read More
American Angus Association Elects New Officers
The American Angus Association has announced the names of the newly elected members of its Board of Directors during the 133rd Annual Convention of Delegates in Indianapolis, Ind. Richard Dyar, of Crossville, Alabama, Dave Hinman, of Malta, Montana, Alan Miller, of Gridley, Illinois, Jonathan Perry, of Fayetteville, Tennessee, and Barry Pollard, of Waukomis, Oklahoma were elected to serve three-year terms … Read More
Input Sought for 2016 National Beef Quality Audit
Beef producers from every segment of the industry are being encouraged to participate in a survey that will help establish a benchmark and course for the beef industry for 2017 and beyond. The Producer Survey of the checkoff-funded 2016 National Beef Quality Audit (NBQA) will collect producer information and opinions, which will be added to the audit’s traditional production research … Read More
Beef Checkoff Updates Educational Resources
The beef checkoff has launched an updated beef resources webpage dedicated to sharing nationally focused beef-education tools with teachers, volunteers, farmers and ranchers. The site features a new video highlighting the checkoff-funded 2016 On the Farm STEM event and its impact on district- and university-level STEM coordinators. “We are excited to debut this online educational resource featuring professional development events … Read More
Beef Sizzled at National Capital Barbecue Battle
The National Beef Checkoff made a flavor-packed impact at the 24th Annual Giant National Capital Barbecue Battle last week in Washington, D.C., using the two-day event to bring D.C. residents into the conversation about steak, hamburgers, and other beef-based barbecue favorites. Attendees were invited to the beef checkoff booth on Pennsylvania Avenue to learn new recipes, participate in games and … Read More
Producers – The Face of the Beef Industry
On the business side of the recent Cattle Industry Convention, the Cattlemen’s Beef Board elected new leadership. Anne Anderson, a cattle producer from Austin, Texas, will serve as the Board’s new chairman and I sat down with her to learn more about her goals and aspirations for the coming year. “One of the goals I have for the Board is … Read More
Cattlemen's Beef Board CEO Talks Long-Range Plan
The 2016 Cattle Industry Convention & NCBA Trade Show brought beef leaders together to San Diego and one of those key leaders was Cattlemen’s Beef Board (CBB) CEO, Polly Ruhland. The board has put together a long-range plan and she was eager to share elements the group of beef experts have slated for the next five years. “We believe that … Read More
Beef Industry Talks Nutrition at #NAFB15
Several representatives from the beef industry were on hand during Trade Talks at the 2015 National Association of Farm Broadcasters (NAFB) Convention to discuss the nutritional value of beef, and to highlight several different ways the beef industry is working to help consumers correctly incorporate it into a healthy diet. “Right now there’s a strong focus in the industry on … Read More
Science Doesn't Support IARC Opinion on Meat & Cancer
The International Agency for Research on Cancer (IARC) was assigned to review all of the available evidence on red meat and cancer risk, yet were divided on their opinion whether to label red meat a “probable” cause of cancer, according to the Beef Checkoff nutrition scientist and registered dietitian who observed the controversial process. After seven days of deliberation in … Read More