Website Launched

Jamie JohansenAgribusiness, Auctions, Beef, Cattle, Hereford

The American Hereford Association (AHA) and Certified Hereford Beef (CHB) LLC recently launched — an online marketing tool for producers marketing Hereford-influenced feeder cattle. is a free online tool for buyers or sellers to view, list or purchase Hereford-influenced cattle. Producers can list cattle for sale under three options — live auction, video/internet auction and private treaty. There … Read More

Wisconsin to Host 2016 Junior National Hereford Expo

Jamie JohansenAg Group, Hereford, Youth

Hereford youth, their families and supporters, will travel to Madison, Wis., for the annual Junior National Hereford Expo (JNHE). The event will run from Saturday, July 9 through Saturday, July 15, 2016. Members of Wisconsin JNHE host committee recently signed the contract to host the event at Madison’s Alliant Energy Center. National Junior Hereford Association (NJHA) members look forward to … Read More

CHB Volume Surpasses 50 million lb. Sold

Jamie JohansenAgribusiness, Beef, Breeds, Food, Hereford, Meat

Certified Hereford Beef (CHB) LLC experienced a record year of growth during fiscal year 2014 with 50.2 million lb. of product sold— a 2% increase compared to the previous year’s total. Since 2008, CHB LLC has increased beef sales by 43%. “Once thought of as a start-up branded beef program, the 19-year-old CHB® brand has weathered many storms including the … Read More

Hereford World Hires New Editor

Jamie JohansenAg Group, Beef, Communications, Hereford

Julie White is the new Hereford World editor. She replaces Angie Stump Denton who will continue to be the American Hereford Association (AHA) Director of Communications and Public Relations. Julie brings a combination of cattle knowledge and journalism experience to the role. Growing up in Missouri, Julie was active in the Shorthorn junior program, serving as the National Shorthorn Lassie … Read More

Growing Hereford Demand Leads to Many Increases

Jamie JohansenAgribusiness, Beef, Breeds, Cattle, Hereford

Fiscal year 2014 was a year of expansion and growth for the Hereford breed as commercial producers continue to find value and predictability in utilizing Hereford genetics. “Record sale prices for bulls and females and increases in registrations, transfers and cows on inventory indicate the market is vibrant for Hereford genetics,” says Craig Huffhines, AHA executive vice president. “We’re excited … Read More

The Responsibility of Seedstock Producers

Jamie JohansenAg Group, Audio, Beef, Breeds, Cattle, Genetics, Hereford

The room was packed with seedstock producers during the Hereford Genetic Summit, but the American Hereford Association thought it would be a good idea to bring in a few producers from outside the breed to share about their operations and what they feel is the responsibility of seedstock producers industry wide. Galen Fink operates Fink Beef Genetics in Randolph, Kansas … Read More

The Value of Hereford Genetics in Commercial Herds

Jamie JohansenAg Group, Audio, Beef, Breeds, Genetics, Hereford

One of the hot topics discussed during the American Hereford Association’s Hereford Genetic Summit was the commercial cattle industry. More importantly, the value of Hereford genetics in breeding high quality feeder cattle. Ten years ago Lorna Marshall, beef marketing manager for Genex, spoke to Hereford breeders at a similar conference about how the breed could become more commercial applicable. “The … Read More

Economic Drivers Influence the Hereford Breed

Jamie JohansenAg Group, Beef, Cattle, economics, Hereford

Hereford breeders united to look at the data and production trends throughout the breed at the recent Hereford Genetic Summit. Looking at what is happening here and across the globe gives producers the insight to move the breed forward. CattleFax CEO, Randy Blach, said the Summit is a perfect way for the breed to continually compete in the marketplace. Producers … Read More

How to Understand Tomorrow's Consumer

Jamie JohansenAg Group, Audio, Beef, Beef Checkoff, Food, food safety, Hereford, Marketing, NCBA

The most important element in the chain of the beef industry is obviously the consumers. That is why it is imperative that we understand them. Sounds simple, right? Not always, because we have such a diverse array of consumers. The American Hereford Association brought in two experts to talk to producers about six thought starters to help us all understand … Read More

Charting the Course & Setting Sail with the Hereford Breed

Jamie JohansenAg Group, Audio, Beef, Cattle, Hereford

Host of NCBA’s “Cattlemen to Cattlemen” and agribusiness consultant, Kevin Ochsner, opened and closed the Hereford Genetic Summit covering the importance of navigating and setting the course for the breeds future. “Breeders in the seedstock industry are really the architects of tomorrows beef industry. Because of that we have got to understand where this industry is headed, where are consumers … Read More