Pork Reaches a Changing Audience

kelly marshall

The consumer market is changing quickly, something the Pork Checkoff understands well. President Terry O’Neel announced at the World Pork Expo that the organization is putting the polish on a plan to reposition pork marketing towards the “three M’s”: Millennials, Mobile, and Multicultural audiences. “The Pork Checkoff has embarked on a journey to determine how best to market pork today,” …

Ag Group, AgWired Animal, Audio, Marketing, Pork, World Pork Expo

Hoard’s Dairyman Helps #NAMA17 Celebrate 60

Jamie Johansen

The National Agri-Marketing Association (NAMA) is celebrating 60 years as the nation’s largest professional association for professionals in marketing and agribusiness so Cindy decided to check in with a couple of the more “seasoned” professionals at the annual conference on how the organization has grown over the years. The first person we talked to was Gary Vorpahl with Hoard’s Dairyman, …

Agribusiness, Dairy, Hoard's Dairyman, Marketing, Media, NAMA

Alltech & O+B Team Up for ONE

Jamie Johansen

Alltech is teaming up with Osborn Barr (O+B) to make ONE: The Alltech Ideas Conference even bigger. O+B will be working with Alltech to increase participation by U.S. livestock producers and farmers in the conference which invites agriculture professionals from across the globe to discuss new ways to make a long-term positive impact on the food production industry. “We are …

Agribusiness, Alltech, Marketing

Alltech to Host Ag Relations Council Internship

Jamie Johansen

The Agricultural Relations Council (ARC) has announced Alltech will host the ARC intern in the spring and summer of this new year. ARC member Susanna Elliott of Alltech plans, among other traditional duties, to utilize the intern to assist with communications efforts surrounding its ONE: Alltech Ideas Conference, an event that attracts more than 3,000 leaders in agriculture from nearly …

Ag Group, Alltech, Communications, Education, Marketing, Public Relations

Referendum to Reinstate Iowa Beef Checkoff Held Nov. 30

Jamie Johansen

The Iowa Department of Agriculture and Land Stewardship and the Iowa Cattlemen’s Association remind eligible beef producers of the November 30th referendum on whether the refundable $.50 per head Iowa beef checkoff should be reinstated. Any individual, firm, corporation, partnership or association that has owned or acquired cattle during year prior to the referendum (December 1, 2015 – November 30, …

Ag Group, Beef, Beef Checkoff, Marketing, Promotion

People Behind Dairy Products

Lizzy Schultz

The Midwest Dairy Association recently named a new CEO for the first time in 35 years. Lucas Lentsch, with his long-standing, diverse experience in agriculture, took the helm with ease. Jamie Johansen spoke with him during NAFB’s Trade Talk to discuss some of the organization’s latest campaigns and new partnerships. Midwest Dairy Association has partnered with YUM! Brands, which includes …

Ag Group, Audio, Communications, Dairy, Dairy Checkoff, Marketing, NAFB

USDA Hosting LMR Stakeholder Meetings

Lizzy Schultz

In an effort to receive feedback regarding current livestock and meat marketing methods and the Livestock Mandatory Reporting (LMR) program, the U.S. Department of Agriculture’s Agricultural Marketing Service (AMS) will host a series of stakeholder meetings that begin next week. The meetings will serve as part of a Congress-assigned study regarding the marketing of livestock and meat products covered by …

Ag Group, Livestock, Marketing, Research, usda

Dairy Checkoff Launches Partnership with Yum! Brands

Jamie Johansen

The national dairy checkoff announced a partnership with Yum! Brands to grow U.S. dairy sales internationally, specifically in Asia Pacific, as well as Latin America and the Caribbean. Yum! Brands, the parent company of KFC, Pizza Hut and Taco Bell with nearly 43,000 restaurants in 135 countries and territories, is the global leader in the chicken, pizza and Mexican-style restaurant …

Ag Group, Dairy, Dairy Checkoff, Dairy Management Inc., Food, Marketing, National Milk

Federation of State Beef Councils Funds Promotion

Jamie Johansen

Facing low cattle prices and increasing supplies of beef, and with strong encouragement from its state beef council partners, the Federation of State Beef Councils at the National Cattlemen’s Beef Association will invest nearly $1 million of reserve funds in international and national beef promotions to increase demand for beef after. This decision was made after voting at an NCBA …

Ag Group, Beef, Marketing, NCBA

How Dairy Checkoff Drives Demand

Lizzy Schultz

A series of educational seminars are offered to participants each year at World Dairy Expo, and one of the first seminars offered this year dove into the success seen by many recent investments made using dairy checkoff dollars. The seminar, hosted by Tom Gallagher, CEO of Dairy Management Inc, looked at the different ways that effective advertising and marketing of …

Ag Group, Agribusiness, Audio, Dairy Management Inc., Marketing, World Dairy Expo