The National Pork Board announced that 145 Pork Checkoff delegates unanimously joined the North Carolina Pork Council in support of an advisement introduced during the National Pork Board delegate assembly at the National Pork Industry Forum, held March 3-5. The delegates represent 43 US states and importers, and every state represented in the delegate body added their name as co-sponsors … Read More
AgriClear Announces Two New Collaborations
AgriClear, a partnership with TMX Group and NGX, a wholly-owned subsidiary of TMX Group, and North America’s premier online transaction and payment platform for cattle buyers and sellers, has announced that the company will be collaborating with two progressive Texas-based cattle industry organizations: the American Akaushi Association, which represents live producers of the Akaushi (Japanese Red) breed of cattle, and … Read More
Alltech ONE Symposium Promises to Inspire
Last year, Alltech’s Rebelation symposium offered the industry an unprecedented opportunity for global collaboration by hosting programs, discussions, and information sessions with some of the worlds greatest innovators. This year’s symposium is called ONE, and it promises to be even more unforgettable. ONE is a forum, hosted by Alltech, for industry professionals to discuss world-changing ideas with other industry leaders … Read More
Former Buzzfeed VP Talks Ag Marketing
The 2016 Dairy Strong conference featured a variety of exceptional keynote presentations, with many presenters coming from outside of the agriculture sector, but few would argue that any of them made as strong of an impact as Jonathan Perelman’s. Perelman is the Head the Digital Ventures at ICM Partners, the former Vice President of Motion Pictures at Buzzfeed, the former … Read More
#FoodD Dietician Talks Consumer Disconnect
The 2016 Dairy Strong Conference was able to serve as a host for the United States Farmers and Ranchers Alliance’s (USFRA) latest installment of Food Dialogues, a comprehensive discourse on food production between a panel of food industry experts. This group of panelists was asked to focus discussion around the controversial topic of sustainability. One panelist was Lauren Linsley, RDN, … Read More
Barnstorm – Build Your Brand, Strengthen Your Reputation
What does reputation have to do with farming and ranching? Actually, a lot! The folks at Osborn Barr truly believe it and have launched Barnstorm, a site solely dedicated to helping farmers and ranchers share their story, build their brand and establish a trusted reputation. Karen Pfautsch, Director of Barnstorm, sat down with cattle producers during the recent Missouri Cattlemen’s … Read More
John Block Reports on Chipotle
The latest commentary from John Block Reports from Washington, sponsored by John Deere and the National Corn Growers Association, discusses the marketing and advertisement tactics of Chipotle Mexican Grill, the fast food restaurant that has been linked to several outbreaks of e. coli and norovirus nationwide. Chipotle has built its brand by putting down conventional food production methods, marketing the … Read More
Dairy Checkoff and Domino's Continue to Deliver
Dairy checkoff is continuing its work in revitalizing the pizza industry, unlocking benefits for dairy farmers along the way, through its ongoing partnership efforts with food service companies such as Domino’s. The impact of these partnerships on production has been substantial, as checkoff’s local and national efforts with partners in pizza and food service have helped to move four billion … Read More
Art Exhibit Showcases Cargill Dairy Dreams
The Cargill booth at the 2015 World Dairy Expo featured an especially unique 3D art exhibit: studio and street artist Casey Kasparek created a different dairy-themed image in the exhibit space each day, working by hand, and using silage as the medium. The silage art demonstrations were held as part of the company’s new Dairy Dreams campaign, which has created … Read More
Marketing to Producers in the Techie Age
Jared Spader has a strong and diverse background in agriculture. Currently, he is the US operations lead for AgCall, which serves as a human resources, project management and consulting firm for the ag community. Jared’s experience as a producer and marketer led him to moderate the producer panel at the recent NAMA Bootcamp. The panel is always a highlight for … Read More